Hist\u00f3rico e contexto<\/h2>\r\n2025 marca uma fase decisiva na transforma\u00e7\u00e3o do F\u00f2s Feminista. Ap\u00f3s mais de tr\u00eas anos de reinven\u00e7\u00e3o organizacional, esclarecemos nossa estrat\u00e9gia, expandimos nosso alcance global e fortalecemos nossa alian\u00e7a, que agora inclui 180 organiza\u00e7\u00f5es parceiras em 35 pa\u00edses<\/strong>. With this growth comes the need to deepen engagement with supporters and build the digital capacity required to sustain long-term fundraising success.\r\n\r\nWe are operating in an increasingly complex environment. Political and social dynamics are shifting rapidly, reshaping the landscape for sexual and reproductive health, rights, and justice. At the same time, digital behavior trends continue to evolve, with donors expecting personalized, seamless experiences that inspire trust and long-term commitment.\r\n\r\nTo meet this moment, F\u00f2s Feminista is continuing to make strategic investments in our fundraising infrastructure and supporter engagement. This includes scaling our individual giving programs, strengthening our mid-level and legacy donor journeys, and building more integrated, data-driven campaigns across email, advertising, SMS, and emerging channels. We are seeking a digital agency partner to accelerate revenue growth, strengthen our global brand, and expand our base of support in a sustainable way.\r\n\r\nIn addition, our team will require the ongoing support of a strategic partner(s) to position us for greater impact and growth amidst a rapidly changing global environment. Specifically, F\u00f2s Feminista seeks support from a partner for our efforts to:\r\n\r\n \t- Desenvolver o conhecimento da marca e fortalecer nosso posicionamento, ajudando-nos a aumentar o reconhecimento e aprofundar nossa conex\u00e3o com os doadores e apoiadores atuais.<\/li>\r\n \t
- Identificar e atrair novos p\u00fablicos para expandir e diversificar nossa base de doadores, garantindo a sa\u00fade do arquivo e o crescimento sustentado.<\/li>\r\n \t
- Promova a integra\u00e7\u00e3o entre os canais para maximizar a efici\u00eancia, aprimorar a tomada de decis\u00f5es baseadas em dados e proporcionar uma experi\u00eancia superior aos doadores.<\/li>\r\n \t
- Sustentar o valor dos doadores a longo prazo, fortalecendo os programas de sustenta\u00e7\u00e3o e priorizando o crescimento e o cultivo de doadores de n\u00edvel m\u00e9dio, um dos principais focos estrat\u00e9gicos da F\u00f2s Feminista.<\/li>\r\n \t
- Fortalecer nossa capacidade de gerar insights sobre nossa base de doadores e melhorar a an\u00e1lise do desempenho da capta\u00e7\u00e3o de recursos a longo prazo.<\/li>\r\n \t
- Promova a inova\u00e7\u00e3o e a otimiza\u00e7\u00e3o cont\u00ednua das campanhas de capta\u00e7\u00e3o de recursos e das jornadas dos doadores por meio de testes criativos, desenvolvimento de novos produtos e experimenta\u00e7\u00e3o orientada por dados para acelerar o crescimento e maximizar o ROI.<\/li>\r\n<\/ol>","":null,"anchor_id":""}},{"acf_fc_layout":"layout_section_marker","_acfe_flexible_toggle":"","component_section_marker":{"section_title":"Services Requested","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"
Servi\u00e7os solicitados<\/h2>\r\nO F\u00f2s Feminista busca um parceiro de ag\u00eancia de marketing para fornecer os seguintes servi\u00e7os:\r\nEscopo do trabalho: Capta\u00e7\u00e3o de recursos digitais e engajamento<\/h4>\r\n\r\n \t- Gerenciar e-mail, publicidade digital (SEM, social pago, exibi\u00e7\u00e3o program\u00e1tica e v\u00eddeo, SMS e canais emergentes, como OTT\/CTV, \u00e1udio\/podcast e parcerias com influenciadores);<\/li>\r\n \t
- Cria\u00e7\u00e3o de estrat\u00e9gias de aquisi\u00e7\u00e3o e reten\u00e7\u00e3o digitais personalizadas e de canal completo que v\u00e3o al\u00e9m da capta\u00e7\u00e3o de recursos sazonal padr\u00e3o e se concentram no crescimento sustent\u00e1vel de nossa base de doadores, com base em KPIs;<\/li>\r\n \t
- Desenvolvimento de campanhas e estrat\u00e9gias para p\u00fablicos de aquisi\u00e7\u00e3o, de n\u00edvel m\u00e9dio, de apoio e de base, com foco especial na diversifica\u00e7\u00e3o da base de doadores do F\u00f2s Feminista;<\/li>\r\n \t
- Crie estrat\u00e9gias de engajamento que cultivem relacionamentos com doadores potenciais e existentes, fortalecendo a fidelidade e aumentando o valor vital\u00edcio;<\/li>\r\n \t
- Previs\u00e3o, monitoramento de desempenho, an\u00e1lise e insights estrat\u00e9gicos, incluindo cen\u00e1rios de investimento para aumentar a receita digital, aquisi\u00e7\u00e3o\/convers\u00e3o de novos doadores e crescimento de doadores e mantenedores de n\u00edvel m\u00e9dio;<\/li>\r\n \t
- Projetar e executar estrat\u00e9gias de teste abrangentes para informar a tomada de decis\u00f5es e a otimiza\u00e7\u00e3o cont\u00ednua;<\/li>\r\n \t
- Cria\u00e7\u00e3o de campanhas de capta\u00e7\u00e3o de recursos de resposta r\u00e1pida alinhadas \u00e0s prioridades da organiza\u00e7\u00e3o;<\/li>\r\n \t
- Colabore com a equipe interna da F\u00f2s Feminista para garantir a integra\u00e7\u00e3o e o uso eficazes do Salesforce Marketing Cloud, do Fundraise Up e do GA4 para rastreamento, atribui\u00e7\u00e3o e insights precisos;<\/li>\r\n \t
- Liderar sess\u00f5es regulares de planejamento e revis\u00f5es peri\u00f3dicas de neg\u00f3cios\/estrat\u00e9gia<\/li>\r\n<\/ul>\r\n \r\n\r\nProgram details (including budget) may be provided upon request and completion of a confidentiality agreement.\r\n\r\nThis work shall be carried out under the supervision of the Director of Digital Strategy. The lead point of contact to the agency partner will be the Director of Digital Strategy with support from other team members as appropriate.","":null,"anchor_id":""}},{"acf_fc_layout":"layout_section_marker","_acfe_flexible_toggle":"","component_section_marker":{"section_title":"Proposal Submissions","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"
Envio de propostas<\/h2>\r\nPlease provide responses to the following questions in your proposals. To ensure consistency across proposals, when answering questions, follow the same numbering and naming logic for each response.\r\n\r\nAll questions apply to all scopes of work listed above unless otherwise noted. If bidding on all three scopes of work, please ensure that your responses indicate any differences in approach or services between them.","":null,"anchor_id":""}},{"acf_fc_layout":"layout_accordion","_acfe_flexible_toggle":"","component_accordion":{"title":"","items":[{"title":"1. Agency Qualifications ","open":false,"html":"a) Overview of agency.\r\n\r\nb) Relevant experience.\r\n\r\nc) Current\/past clients for whom you are providing or have provided similar services to our listed requirements; experience working with Global South-led organizations, as well as feminist organizations and\/or those advancing sexual and reproductive health, rights, and justice, preferred.\r\n\r\nd) Ownership structure: please describe your agency\u2019s current ownership (e.g., independent, privately held, private equity\u2013owned, or other). Indicate whether your agency is contemplating a change in ownership, sale, or merger within the next 2\u20133 years.\r\n\r\ne) References: please provide three (3) references of current\/past clients, contact name, phone number and email."},{"title":"2. Proposed Services","open":false,"html":"a) Provide a comprehensive response to the requirements outlined in the Scope of Work, including how your agency would approach execution, strategic oversight, and measurement.\r\n\r\nb) Explain strategy to deliver on revenue growth and brand elevation.\r\n\r\nc) Provide an overview of your approach to strategic planning, including examples, frameworks, tools, and relevant case studies. Outline the key performance indicators (KPIs) you would prioritize to measure success. Specify what expectations or needs you would have from F\u00f2s Feminista (e.g., access to content, internal data, creative resources, decision-making structures) to ensure the partnership is effective and impactful.\r\n\r\nd) Creative Approach\r\n\r\ni. Describe your agency\u2019s creative process from concept development through to finished output, highlighting how you collaborate with in-house creative team members (copywriters, designers, etc.).\r\n\r\nii. Provide 2\u20133 examples of past creative campaigns (fundraising or advocacy) that demonstrate your approach, the creative solutions delivered, and measurable results achieved.\r\n\r\ne) Digital Advertising\r\n\r\ni. Explain your approach to developing and executing multichannel digital campaigns, including SEM, paid social, programmatic display and video, SMS (Broadcast and P2P), and emerging channels such as OTT\/CTV, audio\/podcast, and influencer partnerships. Describe how you determine channel mix, budget allocation, reporting cadence, testing frameworks, and optimization strategies aimed at acquiring quality, long-term, high lifetime value donors. Explain your approach to ad optimization.\r\n\r\nii. How do you collaborate with clients to create innovative, effective, and ethical solutions?\r\n\r\niii. Describe how you incorporate sector benchmarks and best practices into campaign planning and performance recommendations.\r\n\r\nf) Data Analysis, Security, and Privacy\r\n\r\ni. Describe your analytics capabilities, your approach to data analysis, and the key indicators you use to track fundraising performance. Explain how your reporting integrates with client systems such as Salesforce, Fundraise Up, GA4, and Power BI to ensure reliable attribution and actionable insights.\r\n\r\nii. Provide an example of a standard reporting set or dashboard (visualizations, KPIs, performance metrics) you typically share with clients.\r\n\r\n \r\n\r\n \t- Describe the privacy and data security practices your agency has in place to protect sensitive personally identifiable information that you collect, store, and use on behalf of your clients(include details on how you ensure team members are aware of the importance of the regulation and protection of data and understand how to maintain the integrity of privileged information).<\/li>\r\n<\/ol>"},{"title":"3. Staff Qualification\/Account Management ","open":false,"html":"a) Structure of the core account team, including, if applicable, how they collaborate with supporting\/not client-facing specialist teams at your agency\r\n\r\nb) Names, roles, and relevant experience of all team members that will be working on the F\u00f2s Feminista account team (including experience with similar projects and percentage of their overall time that will be dedicated to working on F\u00f2s Feminista)\r\n\r\nc) Your approach to client management and communication"},{"title":"4. Financial\/Cost Breakdown ","open":false,"html":"a) Please provide the break-down of the budget based on the requirements, providing clarity on your fee structure and payment schedule for the services."}],"":null,"anchor_id":""}},{"acf_fc_layout":"layout_section_marker","_acfe_flexible_toggle":"","component_section_marker":{"section_title":"Evaluation Criteria","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"
Crit\u00e9rios de avalia\u00e7\u00e3o<\/h2>\r\nOs poss\u00edveis parceiros ser\u00e3o avaliados com base nos seguintes crit\u00e9rios ponderados, que refletem as prioridades do F\u00f2s Feminista em termos de alinhamento estrat\u00e9gico, crescimento da arrecada\u00e7\u00e3o de fundos e valor da parceria a longo prazo:\r\n\r\n \t- Qualifica\u00e7\u00f5es da ag\u00eancia (25%).<\/strong> Tem um hist\u00f3rico comprovado de realiza\u00e7\u00f5es para ajudar organiza\u00e7\u00f5es sem fins lucrativos a aumentar sua receita de capta\u00e7\u00e3o de recursos digitais e o reconhecimento da marca. Al\u00e9m disso, a F\u00f2s Feminista prioriza ag\u00eancias que:\r\n
\r\n \t- Understand the opportunity of successfully elevating F\u00f2s Feminista's brand as a means of amplifying and increasing resources for our individual partners who are leading change in their communities.<\/li>\r\n \t
- Demonstrar alinhamento com os princ\u00edpios da F\u00f2s Feminista como uma organiza\u00e7\u00e3o feminista interseccional liderada pelo Sul Global, incluindo o compromisso de desenvolver conte\u00fado e hist\u00f3rias que centralizem as narrativas, perspectivas, seguran\u00e7a e agendas de mudan\u00e7a interseccional dos parceiros no Sul Global, conforme definido por eles.<\/li>\r\n \t
- Tem uma equipe com conhecimento e experi\u00eancia em contextos do Sul Global e nas quest\u00f5es que promovemos (SRHR, igualdade de g\u00eanero).<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n \r\n
\r\n \t- Estrat\u00e9gia e planejamento (30%).<\/strong> Demonstra capacidade de posicionar a F\u00f2s Feminista para obter um crescimento ano ap\u00f3s ano no reconhecimento da marca e no desempenho da receita por meio de estrat\u00e9gias que:\r\n
\r\n \t- identificar novos p\u00fablicos e formas criativas de alcan\u00e7ar, envolver, reter e aumentar seu valor.<\/li>\r\n \t
- atingir o equil\u00edbrio certo entre a inova\u00e7\u00e3o com canais e t\u00e1ticas emergentes e a confian\u00e7a em abordagens testadas e comprovadas.<\/li>\r\n \t
- melhorar a integra\u00e7\u00e3o entre os canais para maximizar a efici\u00eancia e criar uma excelente experi\u00eancia para o torcedor; e<\/li>\r\n \t
- s\u00e3o ancorados em testes e an\u00e1lises para fortalecer a otimiza\u00e7\u00e3o cont\u00ednua do programa e melhorar o retorno sobre o investimento.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n \r\n
Servi\u00e7os solicitados<\/h2>\r\nO F\u00f2s Feminista busca um parceiro de ag\u00eancia de marketing para fornecer os seguintes servi\u00e7os:\r\nEscopo do trabalho: Capta\u00e7\u00e3o de recursos digitais e engajamento<\/h4>\r\n\r\n \t- Gerenciar e-mail, publicidade digital (SEM, social pago, exibi\u00e7\u00e3o program\u00e1tica e v\u00eddeo, SMS e canais emergentes, como OTT\/CTV, \u00e1udio\/podcast e parcerias com influenciadores);<\/li>\r\n \t
- Cria\u00e7\u00e3o de estrat\u00e9gias de aquisi\u00e7\u00e3o e reten\u00e7\u00e3o digitais personalizadas e de canal completo que v\u00e3o al\u00e9m da capta\u00e7\u00e3o de recursos sazonal padr\u00e3o e se concentram no crescimento sustent\u00e1vel de nossa base de doadores, com base em KPIs;<\/li>\r\n \t
- Desenvolvimento de campanhas e estrat\u00e9gias para p\u00fablicos de aquisi\u00e7\u00e3o, de n\u00edvel m\u00e9dio, de apoio e de base, com foco especial na diversifica\u00e7\u00e3o da base de doadores do F\u00f2s Feminista;<\/li>\r\n \t
- Crie estrat\u00e9gias de engajamento que cultivem relacionamentos com doadores potenciais e existentes, fortalecendo a fidelidade e aumentando o valor vital\u00edcio;<\/li>\r\n \t
- Previs\u00e3o, monitoramento de desempenho, an\u00e1lise e insights estrat\u00e9gicos, incluindo cen\u00e1rios de investimento para aumentar a receita digital, aquisi\u00e7\u00e3o\/convers\u00e3o de novos doadores e crescimento de doadores e mantenedores de n\u00edvel m\u00e9dio;<\/li>\r\n \t
- Projetar e executar estrat\u00e9gias de teste abrangentes para informar a tomada de decis\u00f5es e a otimiza\u00e7\u00e3o cont\u00ednua;<\/li>\r\n \t
- Cria\u00e7\u00e3o de campanhas de capta\u00e7\u00e3o de recursos de resposta r\u00e1pida alinhadas \u00e0s prioridades da organiza\u00e7\u00e3o;<\/li>\r\n \t
- Colabore com a equipe interna da F\u00f2s Feminista para garantir a integra\u00e7\u00e3o e o uso eficazes do Salesforce Marketing Cloud, do Fundraise Up e do GA4 para rastreamento, atribui\u00e7\u00e3o e insights precisos;<\/li>\r\n \t
- Liderar sess\u00f5es regulares de planejamento e revis\u00f5es peri\u00f3dicas de neg\u00f3cios\/estrat\u00e9gia<\/li>\r\n<\/ul>\r\n \r\n\r\nProgram details (including budget) may be provided upon request and completion of a confidentiality agreement.\r\n\r\nThis work shall be carried out under the supervision of the Director of Digital Strategy. The lead point of contact to the agency partner will be the Director of Digital Strategy with support from other team members as appropriate.","":null,"anchor_id":""}},{"acf_fc_layout":"layout_section_marker","_acfe_flexible_toggle":"","component_section_marker":{"section_title":"Proposal Submissions","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"
Envio de propostas<\/h2>\r\nPlease provide responses to the following questions in your proposals. To ensure consistency across proposals, when answering questions, follow the same numbering and naming logic for each response.\r\n\r\nAll questions apply to all scopes of work listed above unless otherwise noted. If bidding on all three scopes of work, please ensure that your responses indicate any differences in approach or services between them.","":null,"anchor_id":""}},{"acf_fc_layout":"layout_accordion","_acfe_flexible_toggle":"","component_accordion":{"title":"","items":[{"title":"1. Agency Qualifications ","open":false,"html":"a) Overview of agency.\r\n\r\nb) Relevant experience.\r\n\r\nc) Current\/past clients for whom you are providing or have provided similar services to our listed requirements; experience working with Global South-led organizations, as well as feminist organizations and\/or those advancing sexual and reproductive health, rights, and justice, preferred.\r\n\r\nd) Ownership structure: please describe your agency\u2019s current ownership (e.g., independent, privately held, private equity\u2013owned, or other). Indicate whether your agency is contemplating a change in ownership, sale, or merger within the next 2\u20133 years.\r\n\r\ne) References: please provide three (3) references of current\/past clients, contact name, phone number and email."},{"title":"2. Proposed Services","open":false,"html":"a) Provide a comprehensive response to the requirements outlined in the Scope of Work, including how your agency would approach execution, strategic oversight, and measurement.\r\n\r\nb) Explain strategy to deliver on revenue growth and brand elevation.\r\n\r\nc) Provide an overview of your approach to strategic planning, including examples, frameworks, tools, and relevant case studies. Outline the key performance indicators (KPIs) you would prioritize to measure success. Specify what expectations or needs you would have from F\u00f2s Feminista (e.g., access to content, internal data, creative resources, decision-making structures) to ensure the partnership is effective and impactful.\r\n\r\nd) Creative Approach\r\n\r\ni. Describe your agency\u2019s creative process from concept development through to finished output, highlighting how you collaborate with in-house creative team members (copywriters, designers, etc.).\r\n\r\nii. Provide 2\u20133 examples of past creative campaigns (fundraising or advocacy) that demonstrate your approach, the creative solutions delivered, and measurable results achieved.\r\n\r\ne) Digital Advertising\r\n\r\ni. Explain your approach to developing and executing multichannel digital campaigns, including SEM, paid social, programmatic display and video, SMS (Broadcast and P2P), and emerging channels such as OTT\/CTV, audio\/podcast, and influencer partnerships. Describe how you determine channel mix, budget allocation, reporting cadence, testing frameworks, and optimization strategies aimed at acquiring quality, long-term, high lifetime value donors. Explain your approach to ad optimization.\r\n\r\nii. How do you collaborate with clients to create innovative, effective, and ethical solutions?\r\n\r\niii. Describe how you incorporate sector benchmarks and best practices into campaign planning and performance recommendations.\r\n\r\nf) Data Analysis, Security, and Privacy\r\n\r\ni. Describe your analytics capabilities, your approach to data analysis, and the key indicators you use to track fundraising performance. Explain how your reporting integrates with client systems such as Salesforce, Fundraise Up, GA4, and Power BI to ensure reliable attribution and actionable insights.\r\n\r\nii. Provide an example of a standard reporting set or dashboard (visualizations, KPIs, performance metrics) you typically share with clients.\r\n\r\n \r\n\r\n \t- Describe the privacy and data security practices your agency has in place to protect sensitive personally identifiable information that you collect, store, and use on behalf of your clients(include details on how you ensure team members are aware of the importance of the regulation and protection of data and understand how to maintain the integrity of privileged information).<\/li>\r\n<\/ol>"},{"title":"3. Staff Qualification\/Account Management ","open":false,"html":"a) Structure of the core account team, including, if applicable, how they collaborate with supporting\/not client-facing specialist teams at your agency\r\n\r\nb) Names, roles, and relevant experience of all team members that will be working on the F\u00f2s Feminista account team (including experience with similar projects and percentage of their overall time that will be dedicated to working on F\u00f2s Feminista)\r\n\r\nc) Your approach to client management and communication"},{"title":"4. Financial\/Cost Breakdown ","open":false,"html":"a) Please provide the break-down of the budget based on the requirements, providing clarity on your fee structure and payment schedule for the services."}],"":null,"anchor_id":""}},{"acf_fc_layout":"layout_section_marker","_acfe_flexible_toggle":"","component_section_marker":{"section_title":"Evaluation Criteria","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"
Crit\u00e9rios de avalia\u00e7\u00e3o<\/h2>\r\nOs poss\u00edveis parceiros ser\u00e3o avaliados com base nos seguintes crit\u00e9rios ponderados, que refletem as prioridades do F\u00f2s Feminista em termos de alinhamento estrat\u00e9gico, crescimento da arrecada\u00e7\u00e3o de fundos e valor da parceria a longo prazo:\r\n\r\n \t- Qualifica\u00e7\u00f5es da ag\u00eancia (25%).<\/strong> Tem um hist\u00f3rico comprovado de realiza\u00e7\u00f5es para ajudar organiza\u00e7\u00f5es sem fins lucrativos a aumentar sua receita de capta\u00e7\u00e3o de recursos digitais e o reconhecimento da marca. Al\u00e9m disso, a F\u00f2s Feminista prioriza ag\u00eancias que:\r\n
\r\n \t- Understand the opportunity of successfully elevating F\u00f2s Feminista's brand as a means of amplifying and increasing resources for our individual partners who are leading change in their communities.<\/li>\r\n \t
- Demonstrar alinhamento com os princ\u00edpios da F\u00f2s Feminista como uma organiza\u00e7\u00e3o feminista interseccional liderada pelo Sul Global, incluindo o compromisso de desenvolver conte\u00fado e hist\u00f3rias que centralizem as narrativas, perspectivas, seguran\u00e7a e agendas de mudan\u00e7a interseccional dos parceiros no Sul Global, conforme definido por eles.<\/li>\r\n \t
- Tem uma equipe com conhecimento e experi\u00eancia em contextos do Sul Global e nas quest\u00f5es que promovemos (SRHR, igualdade de g\u00eanero).<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n \r\n
\r\n \t- Estrat\u00e9gia e planejamento (30%).<\/strong> Demonstra capacidade de posicionar a F\u00f2s Feminista para obter um crescimento ano ap\u00f3s ano no reconhecimento da marca e no desempenho da receita por meio de estrat\u00e9gias que:\r\n
\r\n \t- identificar novos p\u00fablicos e formas criativas de alcan\u00e7ar, envolver, reter e aumentar seu valor.<\/li>\r\n \t
- atingir o equil\u00edbrio certo entre a inova\u00e7\u00e3o com canais e t\u00e1ticas emergentes e a confian\u00e7a em abordagens testadas e comprovadas.<\/li>\r\n \t
- melhorar a integra\u00e7\u00e3o entre os canais para maximizar a efici\u00eancia e criar uma excelente experi\u00eancia para o torcedor; e<\/li>\r\n \t
- s\u00e3o ancorados em testes e an\u00e1lises para fortalecer a otimiza\u00e7\u00e3o cont\u00ednua do programa e melhorar o retorno sobre o investimento.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n \r\n
- \r\n \t
- Gerenciar e-mail, publicidade digital (SEM, social pago, exibi\u00e7\u00e3o program\u00e1tica e v\u00eddeo, SMS e canais emergentes, como OTT\/CTV, \u00e1udio\/podcast e parcerias com influenciadores);<\/li>\r\n \t
- Cria\u00e7\u00e3o de estrat\u00e9gias de aquisi\u00e7\u00e3o e reten\u00e7\u00e3o digitais personalizadas e de canal completo que v\u00e3o al\u00e9m da capta\u00e7\u00e3o de recursos sazonal padr\u00e3o e se concentram no crescimento sustent\u00e1vel de nossa base de doadores, com base em KPIs;<\/li>\r\n \t
- Desenvolvimento de campanhas e estrat\u00e9gias para p\u00fablicos de aquisi\u00e7\u00e3o, de n\u00edvel m\u00e9dio, de apoio e de base, com foco especial na diversifica\u00e7\u00e3o da base de doadores do F\u00f2s Feminista;<\/li>\r\n \t
- Crie estrat\u00e9gias de engajamento que cultivem relacionamentos com doadores potenciais e existentes, fortalecendo a fidelidade e aumentando o valor vital\u00edcio;<\/li>\r\n \t
- Previs\u00e3o, monitoramento de desempenho, an\u00e1lise e insights estrat\u00e9gicos, incluindo cen\u00e1rios de investimento para aumentar a receita digital, aquisi\u00e7\u00e3o\/convers\u00e3o de novos doadores e crescimento de doadores e mantenedores de n\u00edvel m\u00e9dio;<\/li>\r\n \t
- Projetar e executar estrat\u00e9gias de teste abrangentes para informar a tomada de decis\u00f5es e a otimiza\u00e7\u00e3o cont\u00ednua;<\/li>\r\n \t
- Cria\u00e7\u00e3o de campanhas de capta\u00e7\u00e3o de recursos de resposta r\u00e1pida alinhadas \u00e0s prioridades da organiza\u00e7\u00e3o;<\/li>\r\n \t
- Colabore com a equipe interna da F\u00f2s Feminista para garantir a integra\u00e7\u00e3o e o uso eficazes do Salesforce Marketing Cloud, do Fundraise Up e do GA4 para rastreamento, atribui\u00e7\u00e3o e insights precisos;<\/li>\r\n \t
- Liderar sess\u00f5es regulares de planejamento e revis\u00f5es peri\u00f3dicas de neg\u00f3cios\/estrat\u00e9gia<\/li>\r\n<\/ul>\r\n \r\n\r\nProgram details (including budget) may be provided upon request and completion of a confidentiality agreement.\r\n\r\nThis work shall be carried out under the supervision of the Director of Digital Strategy. The lead point of contact to the agency partner will be the Director of Digital Strategy with support from other team members as appropriate.","":null,"anchor_id":""}},{"acf_fc_layout":"layout_section_marker","_acfe_flexible_toggle":"","component_section_marker":{"section_title":"Proposal Submissions","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"
Envio de propostas<\/h2>\r\nPlease provide responses to the following questions in your proposals. To ensure consistency across proposals, when answering questions, follow the same numbering and naming logic for each response.\r\n\r\nAll questions apply to all scopes of work listed above unless otherwise noted. If bidding on all three scopes of work, please ensure that your responses indicate any differences in approach or services between them.","":null,"anchor_id":""}},{"acf_fc_layout":"layout_accordion","_acfe_flexible_toggle":"","component_accordion":{"title":"","items":[{"title":"1. Agency Qualifications ","open":false,"html":"a) Overview of agency.\r\n\r\nb) Relevant experience.\r\n\r\nc) Current\/past clients for whom you are providing or have provided similar services to our listed requirements; experience working with Global South-led organizations, as well as feminist organizations and\/or those advancing sexual and reproductive health, rights, and justice, preferred.\r\n\r\nd) Ownership structure: please describe your agency\u2019s current ownership (e.g., independent, privately held, private equity\u2013owned, or other). Indicate whether your agency is contemplating a change in ownership, sale, or merger within the next 2\u20133 years.\r\n\r\ne) References: please provide three (3) references of current\/past clients, contact name, phone number and email."},{"title":"2. Proposed Services","open":false,"html":"a) Provide a comprehensive response to the requirements outlined in the Scope of Work, including how your agency would approach execution, strategic oversight, and measurement.\r\n\r\nb) Explain strategy to deliver on revenue growth and brand elevation.\r\n\r\nc) Provide an overview of your approach to strategic planning, including examples, frameworks, tools, and relevant case studies. Outline the key performance indicators (KPIs) you would prioritize to measure success. Specify what expectations or needs you would have from F\u00f2s Feminista (e.g., access to content, internal data, creative resources, decision-making structures) to ensure the partnership is effective and impactful.\r\n\r\nd) Creative Approach\r\n\r\ni. Describe your agency\u2019s creative process from concept development through to finished output, highlighting how you collaborate with in-house creative team members (copywriters, designers, etc.).\r\n\r\nii. Provide 2\u20133 examples of past creative campaigns (fundraising or advocacy) that demonstrate your approach, the creative solutions delivered, and measurable results achieved.\r\n\r\ne) Digital Advertising\r\n\r\ni. Explain your approach to developing and executing multichannel digital campaigns, including SEM, paid social, programmatic display and video, SMS (Broadcast and P2P), and emerging channels such as OTT\/CTV, audio\/podcast, and influencer partnerships. Describe how you determine channel mix, budget allocation, reporting cadence, testing frameworks, and optimization strategies aimed at acquiring quality, long-term, high lifetime value donors. Explain your approach to ad optimization.\r\n\r\nii. How do you collaborate with clients to create innovative, effective, and ethical solutions?\r\n\r\niii. Describe how you incorporate sector benchmarks and best practices into campaign planning and performance recommendations.\r\n\r\nf) Data Analysis, Security, and Privacy\r\n\r\ni. Describe your analytics capabilities, your approach to data analysis, and the key indicators you use to track fundraising performance. Explain how your reporting integrates with client systems such as Salesforce, Fundraise Up, GA4, and Power BI to ensure reliable attribution and actionable insights.\r\n\r\nii. Provide an example of a standard reporting set or dashboard (visualizations, KPIs, performance metrics) you typically share with clients.\r\n\r\n \r\n
- \r\n \t
- Describe the privacy and data security practices your agency has in place to protect sensitive personally identifiable information that you collect, store, and use on behalf of your clients(include details on how you ensure team members are aware of the importance of the regulation and protection of data and understand how to maintain the integrity of privileged information).<\/li>\r\n<\/ol>"},{"title":"3. Staff Qualification\/Account Management ","open":false,"html":"a) Structure of the core account team, including, if applicable, how they collaborate with supporting\/not client-facing specialist teams at your agency\r\n\r\nb) Names, roles, and relevant experience of all team members that will be working on the F\u00f2s Feminista account team (including experience with similar projects and percentage of their overall time that will be dedicated to working on F\u00f2s Feminista)\r\n\r\nc) Your approach to client management and communication"},{"title":"4. Financial\/Cost Breakdown ","open":false,"html":"a) Please provide the break-down of the budget based on the requirements, providing clarity on your fee structure and payment schedule for the services."}],"":null,"anchor_id":""}},{"acf_fc_layout":"layout_section_marker","_acfe_flexible_toggle":"","component_section_marker":{"section_title":"Evaluation Criteria","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"
Crit\u00e9rios de avalia\u00e7\u00e3o<\/h2>\r\nOs poss\u00edveis parceiros ser\u00e3o avaliados com base nos seguintes crit\u00e9rios ponderados, que refletem as prioridades do F\u00f2s Feminista em termos de alinhamento estrat\u00e9gico, crescimento da arrecada\u00e7\u00e3o de fundos e valor da parceria a longo prazo:\r\n
- \r\n \t
- Qualifica\u00e7\u00f5es da ag\u00eancia (25%).<\/strong> Tem um hist\u00f3rico comprovado de realiza\u00e7\u00f5es para ajudar organiza\u00e7\u00f5es sem fins lucrativos a aumentar sua receita de capta\u00e7\u00e3o de recursos digitais e o reconhecimento da marca. Al\u00e9m disso, a F\u00f2s Feminista prioriza ag\u00eancias que:\r\n
- \r\n \t
- Understand the opportunity of successfully elevating F\u00f2s Feminista's brand as a means of amplifying and increasing resources for our individual partners who are leading change in their communities.<\/li>\r\n \t
- Demonstrar alinhamento com os princ\u00edpios da F\u00f2s Feminista como uma organiza\u00e7\u00e3o feminista interseccional liderada pelo Sul Global, incluindo o compromisso de desenvolver conte\u00fado e hist\u00f3rias que centralizem as narrativas, perspectivas, seguran\u00e7a e agendas de mudan\u00e7a interseccional dos parceiros no Sul Global, conforme definido por eles.<\/li>\r\n \t
- Tem uma equipe com conhecimento e experi\u00eancia em contextos do Sul Global e nas quest\u00f5es que promovemos (SRHR, igualdade de g\u00eanero).<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n \r\n
- \r\n \t
- Estrat\u00e9gia e planejamento (30%).<\/strong> Demonstra capacidade de posicionar a F\u00f2s Feminista para obter um crescimento ano ap\u00f3s ano no reconhecimento da marca e no desempenho da receita por meio de estrat\u00e9gias que:\r\n
- \r\n \t
- identificar novos p\u00fablicos e formas criativas de alcan\u00e7ar, envolver, reter e aumentar seu valor.<\/li>\r\n \t
- atingir o equil\u00edbrio certo entre a inova\u00e7\u00e3o com canais e t\u00e1ticas emergentes e a confian\u00e7a em abordagens testadas e comprovadas.<\/li>\r\n \t
- melhorar a integra\u00e7\u00e3o entre os canais para maximizar a efici\u00eancia e criar uma excelente experi\u00eancia para o torcedor; e<\/li>\r\n \t
- s\u00e3o ancorados em testes e an\u00e1lises para fortalecer a otimiza\u00e7\u00e3o cont\u00ednua do programa e melhorar o retorno sobre o investimento.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n \r\n
- Estrat\u00e9gia e planejamento (30%).<\/strong> Demonstra capacidade de posicionar a F\u00f2s Feminista para obter um crescimento ano ap\u00f3s ano no reconhecimento da marca e no desempenho da receita por meio de estrat\u00e9gias que:\r\n
- Qualifica\u00e7\u00f5es da ag\u00eancia (25%).<\/strong> Tem um hist\u00f3rico comprovado de realiza\u00e7\u00f5es para ajudar organiza\u00e7\u00f5es sem fins lucrativos a aumentar sua receita de capta\u00e7\u00e3o de recursos digitais e o reconhecimento da marca. Al\u00e9m disso, a F\u00f2s Feminista prioriza ag\u00eancias que:\r\n
- Describe the privacy and data security practices your agency has in place to protect sensitive personally identifiable information that you collect, store, and use on behalf of your clients(include details on how you ensure team members are aware of the importance of the regulation and protection of data and understand how to maintain the integrity of privileged information).<\/li>\r\n<\/ol>"},{"title":"3. Staff Qualification\/Account Management ","open":false,"html":"a) Structure of the core account team, including, if applicable, how they collaborate with supporting\/not client-facing specialist teams at your agency\r\n\r\nb) Names, roles, and relevant experience of all team members that will be working on the F\u00f2s Feminista account team (including experience with similar projects and percentage of their overall time that will be dedicated to working on F\u00f2s Feminista)\r\n\r\nc) Your approach to client management and communication"},{"title":"4. Financial\/Cost Breakdown ","open":false,"html":"a) Please provide the break-down of the budget based on the requirements, providing clarity on your fee structure and payment schedule for the services."}],"":null,"anchor_id":""}},{"acf_fc_layout":"layout_section_marker","_acfe_flexible_toggle":"","component_section_marker":{"section_title":"Evaluation Criteria","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"
![\"\"](\"https:\/\/fosfeminista.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-07-at-17.52.57-300x238.png\")
","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"[tm_button url=\"https:\/\/fosfeminista.org\/wp-content\/uploads\/2025\/10\/FosFeminista-DigitalMarketingRFP-2025-REQ0011.pdf\" label=\"Download the RFP\" target=\"false\"]\r\n\r\n \r\n\r\nAn agreement will be signed with the successful agency for a period of one (1) year initially.\r\n\r\nThis RFP is a solicitation of bids only and neither the issuance of this RFP nor the submission of a responsive proposal shall be binding on\u00a0F\u00f2s Feminista.\u00a0\u00a0F\u00f2s Feminista\u00a0reserves the right to accept or reject any or all proposals or to cancel this RFP for any reason or no reason. No binding agreement shall exist with respect to the provision of services unless and until a definitive agreement has been agreed and executed by both\u00a0F\u00f2s Feminista\u00a0and the selected service provider(s).\u00a0F\u00f2s Feminista\u00a0will not be liable under any circumstances for any expenses incurred by any bidder in connection with the RFP proposal submission or selection process.\r\n\r\nWe thank you in advance for your time and effort in completing your proposal and look forward to receiving it. Good luck!","":null,"anchor_id":""}}]},"yoast_head":"\n