Historique et contexte<\/h2>\r\n2025 marque une phase d\u00e9cisive dans la transformation de F\u00f2s Feminista. Plus de trois ans apr\u00e8s notre r\u00e9invention organisationnelle, nous avons clarifi\u00e9 notre strat\u00e9gie, \u00e9largi notre port\u00e9e mondiale et renforc\u00e9 notre alliance, qui comprend d\u00e9sormais 180 organisations partenaires dans 35 pays<\/strong>. With this growth comes the need to deepen engagement with supporters and build the digital capacity required to sustain long-term fundraising success.\r\n\r\nWe are operating in an increasingly complex environment. Political and social dynamics are shifting rapidly, reshaping the landscape for sexual and reproductive health, rights, and justice. At the same time, digital behavior trends continue to evolve, with donors expecting personalized, seamless experiences that inspire trust and long-term commitment.\r\n\r\nTo meet this moment, F\u00f2s Feminista is continuing to make strategic investments in our fundraising infrastructure and supporter engagement. This includes scaling our individual giving programs, strengthening our mid-level and legacy donor journeys, and building more integrated, data-driven campaigns across email, advertising, SMS, and emerging channels. We are seeking a digital agency partner to accelerate revenue growth, strengthen our global brand, and expand our base of support in a sustainable way.\r\n\r\nIn addition, our team will require the ongoing support of a strategic partner(s) to position us for greater impact and growth amidst a rapidly changing global environment. Specifically, F\u00f2s Feminista seeks support from a partner for our efforts to:\r\n\r\n \t- D\u00e9velopper la notori\u00e9t\u00e9 de la marque et renforcer notre positionnement, en nous aidant \u00e0 accro\u00eetre la reconnaissance et \u00e0 approfondir nos liens avec les donateurs et les sympathisants actuels.<\/li>\r\n \t
- Identifier et attirer de nouveaux publics afin d'\u00e9largir et de diversifier notre base de donateurs, en veillant \u00e0 la sant\u00e9 du fichier et \u00e0 sa croissance soutenue.<\/li>\r\n \t
- Favoriser l'int\u00e9gration entre les canaux pour maximiser l'efficacit\u00e9, am\u00e9liorer la prise de d\u00e9cision fond\u00e9e sur les donn\u00e9es et offrir une exp\u00e9rience sup\u00e9rieure aux donateurs.<\/li>\r\n \t
- Soutenir la valeur \u00e0 long terme des donateurs en renfor\u00e7ant les programmes de soutien et en donnant la priorit\u00e9 \u00e0 la croissance et \u00e0 l'entretien des donateurs de niveau interm\u00e9diaire, un axe strat\u00e9gique cl\u00e9 pour F\u00f2s Feminista.<\/li>\r\n \t
- Renforcer notre capacit\u00e9 \u00e0 obtenir des informations sur notre base de donateurs et \u00e0 am\u00e9liorer l'analyse des performances \u00e0 long terme en mati\u00e8re de collecte de fonds.<\/li>\r\n \t
- Favoriser l'innovation et l'optimisation continue des campagnes de collecte de fonds et des parcours des donateurs gr\u00e2ce \u00e0 des tests cr\u00e9atifs, au d\u00e9veloppement de nouveaux produits et \u00e0 l'exp\u00e9rimentation fond\u00e9e sur les donn\u00e9es afin d'acc\u00e9l\u00e9rer la croissance et de maximiser le retour sur investissement.<\/li>\r\n<\/ol>","":null,"anchor_id":""}},{"acf_fc_layout":"layout_section_marker","_acfe_flexible_toggle":"","component_section_marker":{"section_title":"Services Requested","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"
Services demand\u00e9s<\/h2>\r\nF\u00f2s Feminista recherche une agence de marketing partenaire pour fournir les services suivants :\r\nPort\u00e9e du travail : Collecte de fonds et engagement num\u00e9rique<\/h4>\r\n\r\n \t- G\u00e9rer les courriels, la publicit\u00e9 num\u00e9rique (SEM, paid social, programmatic display and video, SMS, et les canaux \u00e9mergents tels que OTT\/CTV, audio\/podcast, et les partenariats avec les influenceurs) ;<\/li>\r\n \t
- Cr\u00e9er des strat\u00e9gies num\u00e9riques d'acquisition et de fid\u00e9lisation personnalis\u00e9es et compl\u00e8tes qui vont au-del\u00e0 de la collecte de fonds saisonni\u00e8re standard et se concentrent sur la croissance durable de notre base de donateurs, en s'appuyant sur des indicateurs de performance cl\u00e9s ;<\/li>\r\n \t
- D\u00e9velopper des campagnes et des strat\u00e9gies pour l'acquisition, le niveau interm\u00e9diaire, le soutien et les publics de base, avec un accent particulier sur la diversification de la base de donateurs de F\u00f2s Feminista ;<\/li>\r\n \t
- Concevoir des strat\u00e9gies d'engagement qui permettent de cultiver les relations avec les donateurs potentiels et existants, en renfor\u00e7ant la fid\u00e9lit\u00e9 et en augmentant la valeur \u00e0 vie ;<\/li>\r\n \t
- Pr\u00e9visions, suivi des performances, analyses et perspectives strat\u00e9giques, y compris des sc\u00e9narios d'investissement pour augmenter les recettes num\u00e9riques, l'acquisition\/la conversion de nouveaux donateurs et la croissance des donateurs de niveau interm\u00e9diaire et des donateurs de soutien ;<\/li>\r\n \t
- Concevoir et ex\u00e9cuter des strat\u00e9gies de test compl\u00e8tes pour \u00e9clairer la prise de d\u00e9cision et l'optimisation continue ;<\/li>\r\n \t
- Cr\u00e9ation de campagnes de collecte de fonds \u00e0 r\u00e9ponse rapide align\u00e9es sur les priorit\u00e9s de l'organisation ;<\/li>\r\n \t
- Collaborer avec l'\u00e9quipe interne de F\u00f2s Feminista pour assurer l'int\u00e9gration et l'utilisation efficaces de Salesforce Marketing Cloud, Fundraise Up et GA4 pour un suivi, une attribution et des informations pr\u00e9cises ;<\/li>\r\n \t
- Diriger des sessions de planification r\u00e9guli\u00e8res et des examens p\u00e9riodiques de l'activit\u00e9 et de la strat\u00e9gie<\/li>\r\n<\/ul>\r\n \r\n\r\nProgram details (including budget) may be provided upon request and completion of a confidentiality agreement.\r\n\r\nThis work shall be carried out under the supervision of the Director of Digital Strategy. The lead point of contact to the agency partner will be the Director of Digital Strategy with support from other team members as appropriate.","":null,"anchor_id":""}},{"acf_fc_layout":"layout_section_marker","_acfe_flexible_toggle":"","component_section_marker":{"section_title":"Proposal Submissions","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"
Soumissions de propositions<\/h2>\r\nPlease provide responses to the following questions in your proposals. To ensure consistency across proposals, when answering questions, follow the same numbering and naming logic for each response.\r\n\r\nAll questions apply to all scopes of work listed above unless otherwise noted. If bidding on all three scopes of work, please ensure that your responses indicate any differences in approach or services between them.","":null,"anchor_id":""}},{"acf_fc_layout":"layout_accordion","_acfe_flexible_toggle":"","component_accordion":{"title":"","items":[{"title":"1. Agency Qualifications ","open":false,"html":"a) Overview of agency.\r\n\r\nb) Relevant experience.\r\n\r\nc) Current\/past clients for whom you are providing or have provided similar services to our listed requirements; experience working with Global South-led organizations, as well as feminist organizations and\/or those advancing sexual and reproductive health, rights, and justice, preferred.\r\n\r\nd) Ownership structure: please describe your agency\u2019s current ownership (e.g., independent, privately held, private equity\u2013owned, or other). Indicate whether your agency is contemplating a change in ownership, sale, or merger within the next 2\u20133 years.\r\n\r\ne) References: please provide three (3) references of current\/past clients, contact name, phone number and email."},{"title":"2. Proposed Services","open":false,"html":"a) Provide a comprehensive response to the requirements outlined in the Scope of Work, including how your agency would approach execution, strategic oversight, and measurement.\r\n\r\nb) Explain strategy to deliver on revenue growth and brand elevation.\r\n\r\nc) Provide an overview of your approach to strategic planning, including examples, frameworks, tools, and relevant case studies. Outline the key performance indicators (KPIs) you would prioritize to measure success. Specify what expectations or needs you would have from F\u00f2s Feminista (e.g., access to content, internal data, creative resources, decision-making structures) to ensure the partnership is effective and impactful.\r\n\r\nd) Creative Approach\r\n\r\ni. Describe your agency\u2019s creative process from concept development through to finished output, highlighting how you collaborate with in-house creative team members (copywriters, designers, etc.).\r\n\r\nii. Provide 2\u20133 examples of past creative campaigns (fundraising or advocacy) that demonstrate your approach, the creative solutions delivered, and measurable results achieved.\r\n\r\ne) Digital Advertising\r\n\r\ni. Explain your approach to developing and executing multichannel digital campaigns, including SEM, paid social, programmatic display and video, SMS (Broadcast and P2P), and emerging channels such as OTT\/CTV, audio\/podcast, and influencer partnerships. Describe how you determine channel mix, budget allocation, reporting cadence, testing frameworks, and optimization strategies aimed at acquiring quality, long-term, high lifetime value donors. Explain your approach to ad optimization.\r\n\r\nii. How do you collaborate with clients to create innovative, effective, and ethical solutions?\r\n\r\niii. Describe how you incorporate sector benchmarks and best practices into campaign planning and performance recommendations.\r\n\r\nf) Data Analysis, Security, and Privacy\r\n\r\ni. Describe your analytics capabilities, your approach to data analysis, and the key indicators you use to track fundraising performance. Explain how your reporting integrates with client systems such as Salesforce, Fundraise Up, GA4, and Power BI to ensure reliable attribution and actionable insights.\r\n\r\nii. Provide an example of a standard reporting set or dashboard (visualizations, KPIs, performance metrics) you typically share with clients.\r\n\r\n \r\n\r\n \t- Describe the privacy and data security practices your agency has in place to protect sensitive personally identifiable information that you collect, store, and use on behalf of your clients(include details on how you ensure team members are aware of the importance of the regulation and protection of data and understand how to maintain the integrity of privileged information).<\/li>\r\n<\/ol>"},{"title":"3. Staff Qualification\/Account Management ","open":false,"html":"a) Structure of the core account team, including, if applicable, how they collaborate with supporting\/not client-facing specialist teams at your agency\r\n\r\nb) Names, roles, and relevant experience of all team members that will be working on the F\u00f2s Feminista account team (including experience with similar projects and percentage of their overall time that will be dedicated to working on F\u00f2s Feminista)\r\n\r\nc) Your approach to client management and communication"},{"title":"4. Financial\/Cost Breakdown ","open":false,"html":"a) Please provide the break-down of the budget based on the requirements, providing clarity on your fee structure and payment schedule for the services."}],"":null,"anchor_id":""}},{"acf_fc_layout":"layout_section_marker","_acfe_flexible_toggle":"","component_section_marker":{"section_title":"Evaluation Criteria","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"
Crit\u00e8res d'\u00e9valuation<\/h2>\r\nLes partenaires potentiels seront \u00e9valu\u00e9s sur la base des crit\u00e8res pond\u00e9r\u00e9s suivants, qui refl\u00e8tent les priorit\u00e9s de F\u00f2s Feminista en mati\u00e8re d'alignement strat\u00e9gique, de croissance de la collecte de fonds et de valeur du partenariat \u00e0 long terme :\r\n\r\n \t- Qualifications de l'Agence (25%).<\/strong> a fait ses preuves en aidant les organisations \u00e0 but non lucratif \u00e0 augmenter leurs revenus de collecte de fonds num\u00e9riques et la reconnaissance de leur marque. En outre, F\u00f2s Feminista donne la priorit\u00e9 aux agences qui :\r\n
\r\n \t- Understand the opportunity of successfully elevating F\u00f2s Feminista's brand as a means of amplifying and increasing resources for our individual partners who are leading change in their communities.<\/li>\r\n \t
- D\u00e9montrer l'alignement sur les principes de F\u00f2s Feminista en tant qu'organisation f\u00e9ministe intersectionnelle dirig\u00e9e par le Sud global, y compris un engagement \u00e0 d\u00e9velopper du contenu et des histoires qui centrent les r\u00e9cits, les perspectives, la s\u00e9curit\u00e9 et les programmes de changement intersectionnel des partenaires du Sud global tels qu'ils les d\u00e9finissent.<\/li>\r\n \t
- dispose d'une \u00e9quipe qui a une connaissance et une exp\u00e9rience des contextes du Sud et des questions que nous d\u00e9fendons (SDSR, \u00e9galit\u00e9 des sexes).<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n \r\n
\r\n \t- Strat\u00e9gie et planification (30%).<\/strong> D\u00e9montre une capacit\u00e9 \u00e0 positionner F\u00f2s Feminista pour r\u00e9aliser une croissance d'une ann\u00e9e sur l'autre dans la reconnaissance de la marque et la performance des revenus gr\u00e2ce \u00e0 des strat\u00e9gies qui.. :\r\n
\r\n \t- identifier de nouveaux publics et des moyens cr\u00e9atifs de les atteindre, de les engager, de les fid\u00e9liser et d'accro\u00eetre leur valeur.<\/li>\r\n \t
- trouver le bon \u00e9quilibre entre l'innovation avec les canaux et tactiques \u00e9mergents et le recours \u00e0 des approches \u00e9prouv\u00e9es.<\/li>\r\n \t
- am\u00e9liorer l'int\u00e9gration entre les canaux afin de maximiser l'efficacit\u00e9 et de cr\u00e9er une excellente exp\u00e9rience pour les supporters ; et<\/li>\r\n \t
- sont ancr\u00e9es dans des tests et des analyses afin de renforcer l'optimisation continue du programme et d'am\u00e9liorer le retour sur investissement.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n \r\n
\r\n \t- Approche cr\u00e9ative (20%).<\/strong> Vise l'excellence cr\u00e9ative et se consacre \u00e0 l'\u00e9laboration d'un contenu \u00e9thique, inclusif, pertinent et innovant qui refl\u00e8te la voix de notre organisation et distingue F\u00f2s Feminista.<\/li>\r\n<\/ul>\r\n \r\n
Services demand\u00e9s<\/h2>\r\nF\u00f2s Feminista recherche une agence de marketing partenaire pour fournir les services suivants :\r\nPort\u00e9e du travail : Collecte de fonds et engagement num\u00e9rique<\/h4>\r\n\r\n \t- G\u00e9rer les courriels, la publicit\u00e9 num\u00e9rique (SEM, paid social, programmatic display and video, SMS, et les canaux \u00e9mergents tels que OTT\/CTV, audio\/podcast, et les partenariats avec les influenceurs) ;<\/li>\r\n \t
- Cr\u00e9er des strat\u00e9gies num\u00e9riques d'acquisition et de fid\u00e9lisation personnalis\u00e9es et compl\u00e8tes qui vont au-del\u00e0 de la collecte de fonds saisonni\u00e8re standard et se concentrent sur la croissance durable de notre base de donateurs, en s'appuyant sur des indicateurs de performance cl\u00e9s ;<\/li>\r\n \t
- D\u00e9velopper des campagnes et des strat\u00e9gies pour l'acquisition, le niveau interm\u00e9diaire, le soutien et les publics de base, avec un accent particulier sur la diversification de la base de donateurs de F\u00f2s Feminista ;<\/li>\r\n \t
- Concevoir des strat\u00e9gies d'engagement qui permettent de cultiver les relations avec les donateurs potentiels et existants, en renfor\u00e7ant la fid\u00e9lit\u00e9 et en augmentant la valeur \u00e0 vie ;<\/li>\r\n \t
- Pr\u00e9visions, suivi des performances, analyses et perspectives strat\u00e9giques, y compris des sc\u00e9narios d'investissement pour augmenter les recettes num\u00e9riques, l'acquisition\/la conversion de nouveaux donateurs et la croissance des donateurs de niveau interm\u00e9diaire et des donateurs de soutien ;<\/li>\r\n \t
- Concevoir et ex\u00e9cuter des strat\u00e9gies de test compl\u00e8tes pour \u00e9clairer la prise de d\u00e9cision et l'optimisation continue ;<\/li>\r\n \t
- Cr\u00e9ation de campagnes de collecte de fonds \u00e0 r\u00e9ponse rapide align\u00e9es sur les priorit\u00e9s de l'organisation ;<\/li>\r\n \t
- Collaborer avec l'\u00e9quipe interne de F\u00f2s Feminista pour assurer l'int\u00e9gration et l'utilisation efficaces de Salesforce Marketing Cloud, Fundraise Up et GA4 pour un suivi, une attribution et des informations pr\u00e9cises ;<\/li>\r\n \t
- Diriger des sessions de planification r\u00e9guli\u00e8res et des examens p\u00e9riodiques de l'activit\u00e9 et de la strat\u00e9gie<\/li>\r\n<\/ul>\r\n \r\n\r\nProgram details (including budget) may be provided upon request and completion of a confidentiality agreement.\r\n\r\nThis work shall be carried out under the supervision of the Director of Digital Strategy. The lead point of contact to the agency partner will be the Director of Digital Strategy with support from other team members as appropriate.","":null,"anchor_id":""}},{"acf_fc_layout":"layout_section_marker","_acfe_flexible_toggle":"","component_section_marker":{"section_title":"Proposal Submissions","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"
Soumissions de propositions<\/h2>\r\nPlease provide responses to the following questions in your proposals. To ensure consistency across proposals, when answering questions, follow the same numbering and naming logic for each response.\r\n\r\nAll questions apply to all scopes of work listed above unless otherwise noted. If bidding on all three scopes of work, please ensure that your responses indicate any differences in approach or services between them.","":null,"anchor_id":""}},{"acf_fc_layout":"layout_accordion","_acfe_flexible_toggle":"","component_accordion":{"title":"","items":[{"title":"1. Agency Qualifications ","open":false,"html":"a) Overview of agency.\r\n\r\nb) Relevant experience.\r\n\r\nc) Current\/past clients for whom you are providing or have provided similar services to our listed requirements; experience working with Global South-led organizations, as well as feminist organizations and\/or those advancing sexual and reproductive health, rights, and justice, preferred.\r\n\r\nd) Ownership structure: please describe your agency\u2019s current ownership (e.g., independent, privately held, private equity\u2013owned, or other). Indicate whether your agency is contemplating a change in ownership, sale, or merger within the next 2\u20133 years.\r\n\r\ne) References: please provide three (3) references of current\/past clients, contact name, phone number and email."},{"title":"2. Proposed Services","open":false,"html":"a) Provide a comprehensive response to the requirements outlined in the Scope of Work, including how your agency would approach execution, strategic oversight, and measurement.\r\n\r\nb) Explain strategy to deliver on revenue growth and brand elevation.\r\n\r\nc) Provide an overview of your approach to strategic planning, including examples, frameworks, tools, and relevant case studies. Outline the key performance indicators (KPIs) you would prioritize to measure success. Specify what expectations or needs you would have from F\u00f2s Feminista (e.g., access to content, internal data, creative resources, decision-making structures) to ensure the partnership is effective and impactful.\r\n\r\nd) Creative Approach\r\n\r\ni. Describe your agency\u2019s creative process from concept development through to finished output, highlighting how you collaborate with in-house creative team members (copywriters, designers, etc.).\r\n\r\nii. Provide 2\u20133 examples of past creative campaigns (fundraising or advocacy) that demonstrate your approach, the creative solutions delivered, and measurable results achieved.\r\n\r\ne) Digital Advertising\r\n\r\ni. Explain your approach to developing and executing multichannel digital campaigns, including SEM, paid social, programmatic display and video, SMS (Broadcast and P2P), and emerging channels such as OTT\/CTV, audio\/podcast, and influencer partnerships. Describe how you determine channel mix, budget allocation, reporting cadence, testing frameworks, and optimization strategies aimed at acquiring quality, long-term, high lifetime value donors. Explain your approach to ad optimization.\r\n\r\nii. How do you collaborate with clients to create innovative, effective, and ethical solutions?\r\n\r\niii. Describe how you incorporate sector benchmarks and best practices into campaign planning and performance recommendations.\r\n\r\nf) Data Analysis, Security, and Privacy\r\n\r\ni. Describe your analytics capabilities, your approach to data analysis, and the key indicators you use to track fundraising performance. Explain how your reporting integrates with client systems such as Salesforce, Fundraise Up, GA4, and Power BI to ensure reliable attribution and actionable insights.\r\n\r\nii. Provide an example of a standard reporting set or dashboard (visualizations, KPIs, performance metrics) you typically share with clients.\r\n\r\n \r\n\r\n \t- Describe the privacy and data security practices your agency has in place to protect sensitive personally identifiable information that you collect, store, and use on behalf of your clients(include details on how you ensure team members are aware of the importance of the regulation and protection of data and understand how to maintain the integrity of privileged information).<\/li>\r\n<\/ol>"},{"title":"3. Staff Qualification\/Account Management ","open":false,"html":"a) Structure of the core account team, including, if applicable, how they collaborate with supporting\/not client-facing specialist teams at your agency\r\n\r\nb) Names, roles, and relevant experience of all team members that will be working on the F\u00f2s Feminista account team (including experience with similar projects and percentage of their overall time that will be dedicated to working on F\u00f2s Feminista)\r\n\r\nc) Your approach to client management and communication"},{"title":"4. Financial\/Cost Breakdown ","open":false,"html":"a) Please provide the break-down of the budget based on the requirements, providing clarity on your fee structure and payment schedule for the services."}],"":null,"anchor_id":""}},{"acf_fc_layout":"layout_section_marker","_acfe_flexible_toggle":"","component_section_marker":{"section_title":"Evaluation Criteria","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"
Crit\u00e8res d'\u00e9valuation<\/h2>\r\nLes partenaires potentiels seront \u00e9valu\u00e9s sur la base des crit\u00e8res pond\u00e9r\u00e9s suivants, qui refl\u00e8tent les priorit\u00e9s de F\u00f2s Feminista en mati\u00e8re d'alignement strat\u00e9gique, de croissance de la collecte de fonds et de valeur du partenariat \u00e0 long terme :\r\n\r\n \t- Qualifications de l'Agence (25%).<\/strong> a fait ses preuves en aidant les organisations \u00e0 but non lucratif \u00e0 augmenter leurs revenus de collecte de fonds num\u00e9riques et la reconnaissance de leur marque. En outre, F\u00f2s Feminista donne la priorit\u00e9 aux agences qui :\r\n
\r\n \t- Understand the opportunity of successfully elevating F\u00f2s Feminista's brand as a means of amplifying and increasing resources for our individual partners who are leading change in their communities.<\/li>\r\n \t
- D\u00e9montrer l'alignement sur les principes de F\u00f2s Feminista en tant qu'organisation f\u00e9ministe intersectionnelle dirig\u00e9e par le Sud global, y compris un engagement \u00e0 d\u00e9velopper du contenu et des histoires qui centrent les r\u00e9cits, les perspectives, la s\u00e9curit\u00e9 et les programmes de changement intersectionnel des partenaires du Sud global tels qu'ils les d\u00e9finissent.<\/li>\r\n \t
- dispose d'une \u00e9quipe qui a une connaissance et une exp\u00e9rience des contextes du Sud et des questions que nous d\u00e9fendons (SDSR, \u00e9galit\u00e9 des sexes).<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n \r\n
\r\n \t- Strat\u00e9gie et planification (30%).<\/strong> D\u00e9montre une capacit\u00e9 \u00e0 positionner F\u00f2s Feminista pour r\u00e9aliser une croissance d'une ann\u00e9e sur l'autre dans la reconnaissance de la marque et la performance des revenus gr\u00e2ce \u00e0 des strat\u00e9gies qui.. :\r\n
\r\n \t- identifier de nouveaux publics et des moyens cr\u00e9atifs de les atteindre, de les engager, de les fid\u00e9liser et d'accro\u00eetre leur valeur.<\/li>\r\n \t
- trouver le bon \u00e9quilibre entre l'innovation avec les canaux et tactiques \u00e9mergents et le recours \u00e0 des approches \u00e9prouv\u00e9es.<\/li>\r\n \t
- am\u00e9liorer l'int\u00e9gration entre les canaux afin de maximiser l'efficacit\u00e9 et de cr\u00e9er une excellente exp\u00e9rience pour les supporters ; et<\/li>\r\n \t
- sont ancr\u00e9es dans des tests et des analyses afin de renforcer l'optimisation continue du programme et d'am\u00e9liorer le retour sur investissement.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n \r\n
\r\n \t- Approche cr\u00e9ative (20%).<\/strong> Vise l'excellence cr\u00e9ative et se consacre \u00e0 l'\u00e9laboration d'un contenu \u00e9thique, inclusif, pertinent et innovant qui refl\u00e8te la voix de notre organisation et distingue F\u00f2s Feminista.<\/li>\r\n<\/ul>\r\n \r\n
- \r\n \t
- G\u00e9rer les courriels, la publicit\u00e9 num\u00e9rique (SEM, paid social, programmatic display and video, SMS, et les canaux \u00e9mergents tels que OTT\/CTV, audio\/podcast, et les partenariats avec les influenceurs) ;<\/li>\r\n \t
- Cr\u00e9er des strat\u00e9gies num\u00e9riques d'acquisition et de fid\u00e9lisation personnalis\u00e9es et compl\u00e8tes qui vont au-del\u00e0 de la collecte de fonds saisonni\u00e8re standard et se concentrent sur la croissance durable de notre base de donateurs, en s'appuyant sur des indicateurs de performance cl\u00e9s ;<\/li>\r\n \t
- D\u00e9velopper des campagnes et des strat\u00e9gies pour l'acquisition, le niveau interm\u00e9diaire, le soutien et les publics de base, avec un accent particulier sur la diversification de la base de donateurs de F\u00f2s Feminista ;<\/li>\r\n \t
- Concevoir des strat\u00e9gies d'engagement qui permettent de cultiver les relations avec les donateurs potentiels et existants, en renfor\u00e7ant la fid\u00e9lit\u00e9 et en augmentant la valeur \u00e0 vie ;<\/li>\r\n \t
- Pr\u00e9visions, suivi des performances, analyses et perspectives strat\u00e9giques, y compris des sc\u00e9narios d'investissement pour augmenter les recettes num\u00e9riques, l'acquisition\/la conversion de nouveaux donateurs et la croissance des donateurs de niveau interm\u00e9diaire et des donateurs de soutien ;<\/li>\r\n \t
- Concevoir et ex\u00e9cuter des strat\u00e9gies de test compl\u00e8tes pour \u00e9clairer la prise de d\u00e9cision et l'optimisation continue ;<\/li>\r\n \t
- Cr\u00e9ation de campagnes de collecte de fonds \u00e0 r\u00e9ponse rapide align\u00e9es sur les priorit\u00e9s de l'organisation ;<\/li>\r\n \t
- Collaborer avec l'\u00e9quipe interne de F\u00f2s Feminista pour assurer l'int\u00e9gration et l'utilisation efficaces de Salesforce Marketing Cloud, Fundraise Up et GA4 pour un suivi, une attribution et des informations pr\u00e9cises ;<\/li>\r\n \t
- Diriger des sessions de planification r\u00e9guli\u00e8res et des examens p\u00e9riodiques de l'activit\u00e9 et de la strat\u00e9gie<\/li>\r\n<\/ul>\r\n \r\n\r\nProgram details (including budget) may be provided upon request and completion of a confidentiality agreement.\r\n\r\nThis work shall be carried out under the supervision of the Director of Digital Strategy. The lead point of contact to the agency partner will be the Director of Digital Strategy with support from other team members as appropriate.","":null,"anchor_id":""}},{"acf_fc_layout":"layout_section_marker","_acfe_flexible_toggle":"","component_section_marker":{"section_title":"Proposal Submissions","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"
Soumissions de propositions<\/h2>\r\nPlease provide responses to the following questions in your proposals. To ensure consistency across proposals, when answering questions, follow the same numbering and naming logic for each response.\r\n\r\nAll questions apply to all scopes of work listed above unless otherwise noted. If bidding on all three scopes of work, please ensure that your responses indicate any differences in approach or services between them.","":null,"anchor_id":""}},{"acf_fc_layout":"layout_accordion","_acfe_flexible_toggle":"","component_accordion":{"title":"","items":[{"title":"1. Agency Qualifications ","open":false,"html":"a) Overview of agency.\r\n\r\nb) Relevant experience.\r\n\r\nc) Current\/past clients for whom you are providing or have provided similar services to our listed requirements; experience working with Global South-led organizations, as well as feminist organizations and\/or those advancing sexual and reproductive health, rights, and justice, preferred.\r\n\r\nd) Ownership structure: please describe your agency\u2019s current ownership (e.g., independent, privately held, private equity\u2013owned, or other). Indicate whether your agency is contemplating a change in ownership, sale, or merger within the next 2\u20133 years.\r\n\r\ne) References: please provide three (3) references of current\/past clients, contact name, phone number and email."},{"title":"2. Proposed Services","open":false,"html":"a) Provide a comprehensive response to the requirements outlined in the Scope of Work, including how your agency would approach execution, strategic oversight, and measurement.\r\n\r\nb) Explain strategy to deliver on revenue growth and brand elevation.\r\n\r\nc) Provide an overview of your approach to strategic planning, including examples, frameworks, tools, and relevant case studies. Outline the key performance indicators (KPIs) you would prioritize to measure success. Specify what expectations or needs you would have from F\u00f2s Feminista (e.g., access to content, internal data, creative resources, decision-making structures) to ensure the partnership is effective and impactful.\r\n\r\nd) Creative Approach\r\n\r\ni. Describe your agency\u2019s creative process from concept development through to finished output, highlighting how you collaborate with in-house creative team members (copywriters, designers, etc.).\r\n\r\nii. Provide 2\u20133 examples of past creative campaigns (fundraising or advocacy) that demonstrate your approach, the creative solutions delivered, and measurable results achieved.\r\n\r\ne) Digital Advertising\r\n\r\ni. Explain your approach to developing and executing multichannel digital campaigns, including SEM, paid social, programmatic display and video, SMS (Broadcast and P2P), and emerging channels such as OTT\/CTV, audio\/podcast, and influencer partnerships. Describe how you determine channel mix, budget allocation, reporting cadence, testing frameworks, and optimization strategies aimed at acquiring quality, long-term, high lifetime value donors. Explain your approach to ad optimization.\r\n\r\nii. How do you collaborate with clients to create innovative, effective, and ethical solutions?\r\n\r\niii. Describe how you incorporate sector benchmarks and best practices into campaign planning and performance recommendations.\r\n\r\nf) Data Analysis, Security, and Privacy\r\n\r\ni. Describe your analytics capabilities, your approach to data analysis, and the key indicators you use to track fundraising performance. Explain how your reporting integrates with client systems such as Salesforce, Fundraise Up, GA4, and Power BI to ensure reliable attribution and actionable insights.\r\n\r\nii. Provide an example of a standard reporting set or dashboard (visualizations, KPIs, performance metrics) you typically share with clients.\r\n\r\n \r\n
- \r\n \t
- Describe the privacy and data security practices your agency has in place to protect sensitive personally identifiable information that you collect, store, and use on behalf of your clients(include details on how you ensure team members are aware of the importance of the regulation and protection of data and understand how to maintain the integrity of privileged information).<\/li>\r\n<\/ol>"},{"title":"3. Staff Qualification\/Account Management ","open":false,"html":"a) Structure of the core account team, including, if applicable, how they collaborate with supporting\/not client-facing specialist teams at your agency\r\n\r\nb) Names, roles, and relevant experience of all team members that will be working on the F\u00f2s Feminista account team (including experience with similar projects and percentage of their overall time that will be dedicated to working on F\u00f2s Feminista)\r\n\r\nc) Your approach to client management and communication"},{"title":"4. Financial\/Cost Breakdown ","open":false,"html":"a) Please provide the break-down of the budget based on the requirements, providing clarity on your fee structure and payment schedule for the services."}],"":null,"anchor_id":""}},{"acf_fc_layout":"layout_section_marker","_acfe_flexible_toggle":"","component_section_marker":{"section_title":"Evaluation Criteria","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"
Crit\u00e8res d'\u00e9valuation<\/h2>\r\nLes partenaires potentiels seront \u00e9valu\u00e9s sur la base des crit\u00e8res pond\u00e9r\u00e9s suivants, qui refl\u00e8tent les priorit\u00e9s de F\u00f2s Feminista en mati\u00e8re d'alignement strat\u00e9gique, de croissance de la collecte de fonds et de valeur du partenariat \u00e0 long terme :\r\n
- \r\n \t
- Qualifications de l'Agence (25%).<\/strong> a fait ses preuves en aidant les organisations \u00e0 but non lucratif \u00e0 augmenter leurs revenus de collecte de fonds num\u00e9riques et la reconnaissance de leur marque. En outre, F\u00f2s Feminista donne la priorit\u00e9 aux agences qui :\r\n
- \r\n \t
- Understand the opportunity of successfully elevating F\u00f2s Feminista's brand as a means of amplifying and increasing resources for our individual partners who are leading change in their communities.<\/li>\r\n \t
- D\u00e9montrer l'alignement sur les principes de F\u00f2s Feminista en tant qu'organisation f\u00e9ministe intersectionnelle dirig\u00e9e par le Sud global, y compris un engagement \u00e0 d\u00e9velopper du contenu et des histoires qui centrent les r\u00e9cits, les perspectives, la s\u00e9curit\u00e9 et les programmes de changement intersectionnel des partenaires du Sud global tels qu'ils les d\u00e9finissent.<\/li>\r\n \t
- dispose d'une \u00e9quipe qui a une connaissance et une exp\u00e9rience des contextes du Sud et des questions que nous d\u00e9fendons (SDSR, \u00e9galit\u00e9 des sexes).<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n \r\n
- \r\n \t
- Strat\u00e9gie et planification (30%).<\/strong> D\u00e9montre une capacit\u00e9 \u00e0 positionner F\u00f2s Feminista pour r\u00e9aliser une croissance d'une ann\u00e9e sur l'autre dans la reconnaissance de la marque et la performance des revenus gr\u00e2ce \u00e0 des strat\u00e9gies qui.. :\r\n
- \r\n \t
- identifier de nouveaux publics et des moyens cr\u00e9atifs de les atteindre, de les engager, de les fid\u00e9liser et d'accro\u00eetre leur valeur.<\/li>\r\n \t
- trouver le bon \u00e9quilibre entre l'innovation avec les canaux et tactiques \u00e9mergents et le recours \u00e0 des approches \u00e9prouv\u00e9es.<\/li>\r\n \t
- am\u00e9liorer l'int\u00e9gration entre les canaux afin de maximiser l'efficacit\u00e9 et de cr\u00e9er une excellente exp\u00e9rience pour les supporters ; et<\/li>\r\n \t
- sont ancr\u00e9es dans des tests et des analyses afin de renforcer l'optimisation continue du programme et d'am\u00e9liorer le retour sur investissement.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n \r\n
- \r\n \t
- Approche cr\u00e9ative (20%).<\/strong> Vise l'excellence cr\u00e9ative et se consacre \u00e0 l'\u00e9laboration d'un contenu \u00e9thique, inclusif, pertinent et innovant qui refl\u00e8te la voix de notre organisation et distingue F\u00f2s Feminista.<\/li>\r\n<\/ul>\r\n \r\n
- Strat\u00e9gie et planification (30%).<\/strong> D\u00e9montre une capacit\u00e9 \u00e0 positionner F\u00f2s Feminista pour r\u00e9aliser une croissance d'une ann\u00e9e sur l'autre dans la reconnaissance de la marque et la performance des revenus gr\u00e2ce \u00e0 des strat\u00e9gies qui.. :\r\n
- Qualifications de l'Agence (25%).<\/strong> a fait ses preuves en aidant les organisations \u00e0 but non lucratif \u00e0 augmenter leurs revenus de collecte de fonds num\u00e9riques et la reconnaissance de leur marque. En outre, F\u00f2s Feminista donne la priorit\u00e9 aux agences qui :\r\n
- Describe the privacy and data security practices your agency has in place to protect sensitive personally identifiable information that you collect, store, and use on behalf of your clients(include details on how you ensure team members are aware of the importance of the regulation and protection of data and understand how to maintain the integrity of privileged information).<\/li>\r\n<\/ol>"},{"title":"3. Staff Qualification\/Account Management ","open":false,"html":"a) Structure of the core account team, including, if applicable, how they collaborate with supporting\/not client-facing specialist teams at your agency\r\n\r\nb) Names, roles, and relevant experience of all team members that will be working on the F\u00f2s Feminista account team (including experience with similar projects and percentage of their overall time that will be dedicated to working on F\u00f2s Feminista)\r\n\r\nc) Your approach to client management and communication"},{"title":"4. Financial\/Cost Breakdown ","open":false,"html":"a) Please provide the break-down of the budget based on the requirements, providing clarity on your fee structure and payment schedule for the services."}],"":null,"anchor_id":""}},{"acf_fc_layout":"layout_section_marker","_acfe_flexible_toggle":"","component_section_marker":{"section_title":"Evaluation Criteria","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"
![\"\"](\"https:\/\/fosfeminista.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-07-at-17.52.57-300x238.png\")
","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"[tm_button url=\"https:\/\/fosfeminista.org\/wp-content\/uploads\/2025\/10\/FosFeminista-DigitalMarketingRFP-2025-REQ0011.pdf\" label=\"Download the RFP\" target=\"false\"]\r\n\r\n \r\n\r\nAn agreement will be signed with the successful agency for a period of one (1) year initially.\r\n\r\nThis RFP is a solicitation of bids only and neither the issuance of this RFP nor the submission of a responsive proposal shall be binding on\u00a0F\u00f2s Feminista.\u00a0\u00a0F\u00f2s Feminista\u00a0reserves the right to accept or reject any or all proposals or to cancel this RFP for any reason or no reason. No binding agreement shall exist with respect to the provision of services unless and until a definitive agreement has been agreed and executed by both\u00a0F\u00f2s Feminista\u00a0and the selected service provider(s).\u00a0F\u00f2s Feminista\u00a0will not be liable under any circumstances for any expenses incurred by any bidder in connection with the RFP proposal submission or selection process.\r\n\r\nWe thank you in advance for your time and effort in completing your proposal and look forward to receiving it. Good luck!","":null,"anchor_id":""}}]},"yoast_head":"\n