Antecedentes y contexto<\/h2>\r\n2025 marca una fase decisiva en la transformaci\u00f3n de F\u00f2s Feminista. Tras m\u00e1s de tres a\u00f1os de reinvenci\u00f3n organizativa, hemos clarificado nuestra estrategia, ampliado nuestro alcance global y reforzado nuestra alianza, que ahora incluye a 180 organizaciones asociadas en 35 pa\u00edses<\/strong>. With this growth comes the need to deepen engagement with supporters and build the digital capacity required to sustain long-term fundraising success.\r\n\r\nWe are operating in an increasingly complex environment. Political and social dynamics are shifting rapidly, reshaping the landscape for sexual and reproductive health, rights, and justice. At the same time, digital behavior trends continue to evolve, with donors expecting personalized, seamless experiences that inspire trust and long-term commitment.\r\n\r\nTo meet this moment, F\u00f2s Feminista is continuing to make strategic investments in our fundraising infrastructure and supporter engagement. This includes scaling our individual giving programs, strengthening our mid-level and legacy donor journeys, and building more integrated, data-driven campaigns across email, advertising, SMS, and emerging channels. We are seeking a digital agency partner to accelerate revenue growth, strengthen our global brand, and expand our base of support in a sustainable way.\r\n\r\nIn addition, our team will require the ongoing support of a strategic partner(s) to position us for greater impact and growth amidst a rapidly changing global environment. Specifically, F\u00f2s Feminista seeks support from a partner for our efforts to:\r\n\r\n \t- Crear conciencia de marca y reforzar nuestro posicionamiento, ayud\u00e1ndonos a aumentar el reconocimiento y a profundizar nuestra conexi\u00f3n con los donantes y simpatizantes actuales.<\/li>\r\n \t
- Identificar y atraer a nuevos p\u00fablicos para ampliar y diversificar nuestra base de donantes, garantizando la salud del archivo y un crecimiento sostenido.<\/li>\r\n \t
- Impulse la integraci\u00f3n entre canales para maximizar la eficacia, mejorar la toma de decisiones basada en datos y ofrecer una experiencia superior a los donantes.<\/li>\r\n \t
- Mantener el valor de los donantes a largo plazo reforzando los programas de apoyo y priorizando el crecimiento y el cultivo de donantes de nivel medio, un enfoque estrat\u00e9gico clave para F\u00f2s Feminista.<\/li>\r\n \t
- Reforzar nuestra capacidad para generar informaci\u00f3n sobre nuestra base de donantes y mejorar el an\u00e1lisis de los resultados de la recaudaci\u00f3n de fondos a largo plazo.<\/li>\r\n \t
- Fomentar la innovaci\u00f3n y la optimizaci\u00f3n continua de las campa\u00f1as de recaudaci\u00f3n de fondos y los viajes de los donantes a trav\u00e9s de pruebas creativas, el desarrollo de nuevos productos y la experimentaci\u00f3n basada en datos para acelerar el crecimiento y maximizar el retorno de la inversi\u00f3n.<\/li>\r\n<\/ol>","":null,"anchor_id":""}},{"acf_fc_layout":"layout_section_marker","_acfe_flexible_toggle":"","component_section_marker":{"section_title":"Services Requested","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"
Servicios solicitados<\/h2>\r\nF\u00f2s Feminista busca una agencia de marketing asociada que preste los siguientes servicios:\r\nAlcance del trabajo: Captaci\u00f3n de fondos y compromiso digital<\/h4>\r\n\r\n \t- Gestionar el correo electr\u00f3nico, la publicidad digital (SEM, redes sociales de pago, visualizaci\u00f3n y v\u00eddeo program\u00e1ticos, SMS y canales emergentes como OTT\/CTV, audio\/podcast y asociaciones con personas influyentes);<\/li>\r\n \t
- Creaci\u00f3n de estrategias digitales de captaci\u00f3n y retenci\u00f3n personalizadas y completas que vayan m\u00e1s all\u00e1 de la captaci\u00f3n de fondos estacional est\u00e1ndar y se centren en el crecimiento sostenible de nuestra base de donantes, bas\u00e1ndose en los indicadores clave de rendimiento;<\/li>\r\n \t
- Desarrollar campa\u00f1as y estrategias para la adquisici\u00f3n, nivel medio, sostenedor, y las audiencias de base, con un enfoque particular en la diversificaci\u00f3n de la base de donantes de F\u00f2s Feminista;<\/li>\r\n \t
- Dise\u00f1ar estrategias de compromiso que cultiven las relaciones tanto con los posibles donantes como con los ya existentes, reforzando la fidelidad y aumentando el valor vitalicio;<\/li>\r\n \t
- Previsiones, supervisi\u00f3n del rendimiento, an\u00e1lisis y perspectivas estrat\u00e9gicas, incluidos escenarios de inversi\u00f3n para aumentar los ingresos digitales, la captaci\u00f3n\/conversi\u00f3n de nuevos donantes y el crecimiento de donantes y patrocinadores de nivel medio;<\/li>\r\n \t
- Dise\u00f1ar y ejecutar estrategias de pruebas exhaustivas para fundamentar la toma de decisiones y la optimizaci\u00f3n continua;<\/li>\r\n \t
- Creaci\u00f3n de campa\u00f1as de recaudaci\u00f3n de fondos de respuesta r\u00e1pida alineadas con las prioridades de la organizaci\u00f3n;<\/li>\r\n \t
- Colaborar con el equipo interno de F\u00f2s Feminista para garantizar la integraci\u00f3n y el uso eficaz de Salesforce Marketing Cloud, Fundraise Up y GA4 para un seguimiento, atribuci\u00f3n e informaci\u00f3n precisos;<\/li>\r\n \t
- Dirigir sesiones regulares de planificaci\u00f3n y revisiones peri\u00f3dicas de la estrategia empresarial.<\/li>\r\n<\/ul>\r\n \r\n\r\nProgram details (including budget) may be provided upon request and completion of a confidentiality agreement.\r\n\r\nThis work shall be carried out under the supervision of the Director of Digital Strategy. The lead point of contact to the agency partner will be the Director of Digital Strategy with support from other team members as appropriate.","":null,"anchor_id":""}},{"acf_fc_layout":"layout_section_marker","_acfe_flexible_toggle":"","component_section_marker":{"section_title":"Proposal Submissions","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"
Presentaci\u00f3n de propuestas<\/h2>\r\nPlease provide responses to the following questions in your proposals. To ensure consistency across proposals, when answering questions, follow the same numbering and naming logic for each response.\r\n\r\nAll questions apply to all scopes of work listed above unless otherwise noted. If bidding on all three scopes of work, please ensure that your responses indicate any differences in approach or services between them.","":null,"anchor_id":""}},{"acf_fc_layout":"layout_accordion","_acfe_flexible_toggle":"","component_accordion":{"title":"","items":[{"title":"1. Agency Qualifications ","open":false,"html":"a) Overview of agency.\r\n\r\nb) Relevant experience.\r\n\r\nc) Current\/past clients for whom you are providing or have provided similar services to our listed requirements; experience working with Global South-led organizations, as well as feminist organizations and\/or those advancing sexual and reproductive health, rights, and justice, preferred.\r\n\r\nd) Ownership structure: please describe your agency\u2019s current ownership (e.g., independent, privately held, private equity\u2013owned, or other). Indicate whether your agency is contemplating a change in ownership, sale, or merger within the next 2\u20133 years.\r\n\r\ne) References: please provide three (3) references of current\/past clients, contact name, phone number and email."},{"title":"2. Proposed Services","open":false,"html":"a) Provide a comprehensive response to the requirements outlined in the Scope of Work, including how your agency would approach execution, strategic oversight, and measurement.\r\n\r\nb) Explain strategy to deliver on revenue growth and brand elevation.\r\n\r\nc) Provide an overview of your approach to strategic planning, including examples, frameworks, tools, and relevant case studies. Outline the key performance indicators (KPIs) you would prioritize to measure success. Specify what expectations or needs you would have from F\u00f2s Feminista (e.g., access to content, internal data, creative resources, decision-making structures) to ensure the partnership is effective and impactful.\r\n\r\nd) Creative Approach\r\n\r\ni. Describe your agency\u2019s creative process from concept development through to finished output, highlighting how you collaborate with in-house creative team members (copywriters, designers, etc.).\r\n\r\nii. Provide 2\u20133 examples of past creative campaigns (fundraising or advocacy) that demonstrate your approach, the creative solutions delivered, and measurable results achieved.\r\n\r\ne) Digital Advertising\r\n\r\ni. Explain your approach to developing and executing multichannel digital campaigns, including SEM, paid social, programmatic display and video, SMS (Broadcast and P2P), and emerging channels such as OTT\/CTV, audio\/podcast, and influencer partnerships. Describe how you determine channel mix, budget allocation, reporting cadence, testing frameworks, and optimization strategies aimed at acquiring quality, long-term, high lifetime value donors. Explain your approach to ad optimization.\r\n\r\nii. How do you collaborate with clients to create innovative, effective, and ethical solutions?\r\n\r\niii. Describe how you incorporate sector benchmarks and best practices into campaign planning and performance recommendations.\r\n\r\nf) Data Analysis, Security, and Privacy\r\n\r\ni. Describe your analytics capabilities, your approach to data analysis, and the key indicators you use to track fundraising performance. Explain how your reporting integrates with client systems such as Salesforce, Fundraise Up, GA4, and Power BI to ensure reliable attribution and actionable insights.\r\n\r\nii. Provide an example of a standard reporting set or dashboard (visualizations, KPIs, performance metrics) you typically share with clients.\r\n\r\n \r\n\r\n \t- Describe the privacy and data security practices your agency has in place to protect sensitive personally identifiable information that you collect, store, and use on behalf of your clients(include details on how you ensure team members are aware of the importance of the regulation and protection of data and understand how to maintain the integrity of privileged information).<\/li>\r\n<\/ol>"},{"title":"3. Staff Qualification\/Account Management ","open":false,"html":"a) Structure of the core account team, including, if applicable, how they collaborate with supporting\/not client-facing specialist teams at your agency\r\n\r\nb) Names, roles, and relevant experience of all team members that will be working on the F\u00f2s Feminista account team (including experience with similar projects and percentage of their overall time that will be dedicated to working on F\u00f2s Feminista)\r\n\r\nc) Your approach to client management and communication"},{"title":"4. Financial\/Cost Breakdown ","open":false,"html":"a) Please provide the break-down of the budget based on the requirements, providing clarity on your fee structure and payment schedule for the services."}],"":null,"anchor_id":""}},{"acf_fc_layout":"layout_section_marker","_acfe_flexible_toggle":"","component_section_marker":{"section_title":"Evaluation Criteria","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"
Criterios de evaluaci\u00f3n<\/h2>\r\nLos posibles socios ser\u00e1n evaluados sobre la base de los siguientes criterios ponderados, que reflejan las prioridades de F\u00f2s Feminista en materia de alineaci\u00f3n estrat\u00e9gica, crecimiento de la recaudaci\u00f3n de fondos y valor de la asociaci\u00f3n a largo plazo:\r\n\r\n \t- Cualificaciones de la Agencia (25%).<\/strong> Tiene un historial probado de logros ayudando a organizaciones sin \u00e1nimo de lucro a aumentar sus ingresos por recaudaci\u00f3n de fondos digitales y el reconocimiento de su marca. Adem\u00e1s, F\u00f2s Feminista da prioridad a las agencias que:\r\n
\r\n \t- Understand the opportunity of successfully elevating F\u00f2s Feminista's brand as a means of amplifying and increasing resources for our individual partners who are leading change in their communities.<\/li>\r\n \t
- Demostrar alineaci\u00f3n con los principios de F\u00f2s Feminista como organizaci\u00f3n feminista interseccional liderada por el Sur Global, incluyendo un compromiso con el desarrollo de contenidos e historias que centren las narrativas, perspectivas, seguridad y agendas de cambio interseccional de los socios del Sur Global tal y como ellos lo definen.<\/li>\r\n \t
- Cuenta con un equipo que conoce y tiene experiencia con los contextos del Sur Global y los temas que promovemos (SDSR, igualdad de g\u00e9nero).<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n \r\n
\r\n \t- Estrategia y planificaci\u00f3n (30%).<\/strong> Demostrar la capacidad de posicionar F\u00f2s Feminista para lograr un crecimiento anual en el reconocimiento de la marca y el rendimiento de los ingresos a trav\u00e9s de estrategias que:\r\n
\r\n \t- identificar nuevos p\u00fablicos y formas creativas de llegar a ellos, captarlos, retenerlos y aumentar su valor.<\/li>\r\n \t
- encontrar el equilibrio adecuado entre la innovaci\u00f3n con canales y t\u00e1cticas emergentes y la confianza en enfoques probados.<\/li>\r\n \t
- mejorar la integraci\u00f3n entre canales para maximizar la eficacia y crear una experiencia excelente para el aficionado; y<\/li>\r\n \t
- se basan en pruebas y an\u00e1lisis para reforzar la optimizaci\u00f3n continua de los programas y mejorar el rendimiento de la inversi\u00f3n.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n \r\n
Servicios solicitados<\/h2>\r\nF\u00f2s Feminista busca una agencia de marketing asociada que preste los siguientes servicios:\r\nAlcance del trabajo: Captaci\u00f3n de fondos y compromiso digital<\/h4>\r\n\r\n \t- Gestionar el correo electr\u00f3nico, la publicidad digital (SEM, redes sociales de pago, visualizaci\u00f3n y v\u00eddeo program\u00e1ticos, SMS y canales emergentes como OTT\/CTV, audio\/podcast y asociaciones con personas influyentes);<\/li>\r\n \t
- Creaci\u00f3n de estrategias digitales de captaci\u00f3n y retenci\u00f3n personalizadas y completas que vayan m\u00e1s all\u00e1 de la captaci\u00f3n de fondos estacional est\u00e1ndar y se centren en el crecimiento sostenible de nuestra base de donantes, bas\u00e1ndose en los indicadores clave de rendimiento;<\/li>\r\n \t
- Desarrollar campa\u00f1as y estrategias para la adquisici\u00f3n, nivel medio, sostenedor, y las audiencias de base, con un enfoque particular en la diversificaci\u00f3n de la base de donantes de F\u00f2s Feminista;<\/li>\r\n \t
- Dise\u00f1ar estrategias de compromiso que cultiven las relaciones tanto con los posibles donantes como con los ya existentes, reforzando la fidelidad y aumentando el valor vitalicio;<\/li>\r\n \t
- Previsiones, supervisi\u00f3n del rendimiento, an\u00e1lisis y perspectivas estrat\u00e9gicas, incluidos escenarios de inversi\u00f3n para aumentar los ingresos digitales, la captaci\u00f3n\/conversi\u00f3n de nuevos donantes y el crecimiento de donantes y patrocinadores de nivel medio;<\/li>\r\n \t
- Dise\u00f1ar y ejecutar estrategias de pruebas exhaustivas para fundamentar la toma de decisiones y la optimizaci\u00f3n continua;<\/li>\r\n \t
- Creaci\u00f3n de campa\u00f1as de recaudaci\u00f3n de fondos de respuesta r\u00e1pida alineadas con las prioridades de la organizaci\u00f3n;<\/li>\r\n \t
- Colaborar con el equipo interno de F\u00f2s Feminista para garantizar la integraci\u00f3n y el uso eficaz de Salesforce Marketing Cloud, Fundraise Up y GA4 para un seguimiento, atribuci\u00f3n e informaci\u00f3n precisos;<\/li>\r\n \t
- Dirigir sesiones regulares de planificaci\u00f3n y revisiones peri\u00f3dicas de la estrategia empresarial.<\/li>\r\n<\/ul>\r\n \r\n\r\nProgram details (including budget) may be provided upon request and completion of a confidentiality agreement.\r\n\r\nThis work shall be carried out under the supervision of the Director of Digital Strategy. The lead point of contact to the agency partner will be the Director of Digital Strategy with support from other team members as appropriate.","":null,"anchor_id":""}},{"acf_fc_layout":"layout_section_marker","_acfe_flexible_toggle":"","component_section_marker":{"section_title":"Proposal Submissions","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"
Presentaci\u00f3n de propuestas<\/h2>\r\nPlease provide responses to the following questions in your proposals. To ensure consistency across proposals, when answering questions, follow the same numbering and naming logic for each response.\r\n\r\nAll questions apply to all scopes of work listed above unless otherwise noted. If bidding on all three scopes of work, please ensure that your responses indicate any differences in approach or services between them.","":null,"anchor_id":""}},{"acf_fc_layout":"layout_accordion","_acfe_flexible_toggle":"","component_accordion":{"title":"","items":[{"title":"1. Agency Qualifications ","open":false,"html":"a) Overview of agency.\r\n\r\nb) Relevant experience.\r\n\r\nc) Current\/past clients for whom you are providing or have provided similar services to our listed requirements; experience working with Global South-led organizations, as well as feminist organizations and\/or those advancing sexual and reproductive health, rights, and justice, preferred.\r\n\r\nd) Ownership structure: please describe your agency\u2019s current ownership (e.g., independent, privately held, private equity\u2013owned, or other). Indicate whether your agency is contemplating a change in ownership, sale, or merger within the next 2\u20133 years.\r\n\r\ne) References: please provide three (3) references of current\/past clients, contact name, phone number and email."},{"title":"2. Proposed Services","open":false,"html":"a) Provide a comprehensive response to the requirements outlined in the Scope of Work, including how your agency would approach execution, strategic oversight, and measurement.\r\n\r\nb) Explain strategy to deliver on revenue growth and brand elevation.\r\n\r\nc) Provide an overview of your approach to strategic planning, including examples, frameworks, tools, and relevant case studies. Outline the key performance indicators (KPIs) you would prioritize to measure success. Specify what expectations or needs you would have from F\u00f2s Feminista (e.g., access to content, internal data, creative resources, decision-making structures) to ensure the partnership is effective and impactful.\r\n\r\nd) Creative Approach\r\n\r\ni. Describe your agency\u2019s creative process from concept development through to finished output, highlighting how you collaborate with in-house creative team members (copywriters, designers, etc.).\r\n\r\nii. Provide 2\u20133 examples of past creative campaigns (fundraising or advocacy) that demonstrate your approach, the creative solutions delivered, and measurable results achieved.\r\n\r\ne) Digital Advertising\r\n\r\ni. Explain your approach to developing and executing multichannel digital campaigns, including SEM, paid social, programmatic display and video, SMS (Broadcast and P2P), and emerging channels such as OTT\/CTV, audio\/podcast, and influencer partnerships. Describe how you determine channel mix, budget allocation, reporting cadence, testing frameworks, and optimization strategies aimed at acquiring quality, long-term, high lifetime value donors. Explain your approach to ad optimization.\r\n\r\nii. How do you collaborate with clients to create innovative, effective, and ethical solutions?\r\n\r\niii. Describe how you incorporate sector benchmarks and best practices into campaign planning and performance recommendations.\r\n\r\nf) Data Analysis, Security, and Privacy\r\n\r\ni. Describe your analytics capabilities, your approach to data analysis, and the key indicators you use to track fundraising performance. Explain how your reporting integrates with client systems such as Salesforce, Fundraise Up, GA4, and Power BI to ensure reliable attribution and actionable insights.\r\n\r\nii. Provide an example of a standard reporting set or dashboard (visualizations, KPIs, performance metrics) you typically share with clients.\r\n\r\n \r\n\r\n \t- Describe the privacy and data security practices your agency has in place to protect sensitive personally identifiable information that you collect, store, and use on behalf of your clients(include details on how you ensure team members are aware of the importance of the regulation and protection of data and understand how to maintain the integrity of privileged information).<\/li>\r\n<\/ol>"},{"title":"3. Staff Qualification\/Account Management ","open":false,"html":"a) Structure of the core account team, including, if applicable, how they collaborate with supporting\/not client-facing specialist teams at your agency\r\n\r\nb) Names, roles, and relevant experience of all team members that will be working on the F\u00f2s Feminista account team (including experience with similar projects and percentage of their overall time that will be dedicated to working on F\u00f2s Feminista)\r\n\r\nc) Your approach to client management and communication"},{"title":"4. Financial\/Cost Breakdown ","open":false,"html":"a) Please provide the break-down of the budget based on the requirements, providing clarity on your fee structure and payment schedule for the services."}],"":null,"anchor_id":""}},{"acf_fc_layout":"layout_section_marker","_acfe_flexible_toggle":"","component_section_marker":{"section_title":"Evaluation Criteria","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"
Criterios de evaluaci\u00f3n<\/h2>\r\nLos posibles socios ser\u00e1n evaluados sobre la base de los siguientes criterios ponderados, que reflejan las prioridades de F\u00f2s Feminista en materia de alineaci\u00f3n estrat\u00e9gica, crecimiento de la recaudaci\u00f3n de fondos y valor de la asociaci\u00f3n a largo plazo:\r\n\r\n \t- Cualificaciones de la Agencia (25%).<\/strong> Tiene un historial probado de logros ayudando a organizaciones sin \u00e1nimo de lucro a aumentar sus ingresos por recaudaci\u00f3n de fondos digitales y el reconocimiento de su marca. Adem\u00e1s, F\u00f2s Feminista da prioridad a las agencias que:\r\n
\r\n \t- Understand the opportunity of successfully elevating F\u00f2s Feminista's brand as a means of amplifying and increasing resources for our individual partners who are leading change in their communities.<\/li>\r\n \t
- Demostrar alineaci\u00f3n con los principios de F\u00f2s Feminista como organizaci\u00f3n feminista interseccional liderada por el Sur Global, incluyendo un compromiso con el desarrollo de contenidos e historias que centren las narrativas, perspectivas, seguridad y agendas de cambio interseccional de los socios del Sur Global tal y como ellos lo definen.<\/li>\r\n \t
- Cuenta con un equipo que conoce y tiene experiencia con los contextos del Sur Global y los temas que promovemos (SDSR, igualdad de g\u00e9nero).<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n \r\n
\r\n \t- Estrategia y planificaci\u00f3n (30%).<\/strong> Demostrar la capacidad de posicionar F\u00f2s Feminista para lograr un crecimiento anual en el reconocimiento de la marca y el rendimiento de los ingresos a trav\u00e9s de estrategias que:\r\n
\r\n \t- identificar nuevos p\u00fablicos y formas creativas de llegar a ellos, captarlos, retenerlos y aumentar su valor.<\/li>\r\n \t
- encontrar el equilibrio adecuado entre la innovaci\u00f3n con canales y t\u00e1cticas emergentes y la confianza en enfoques probados.<\/li>\r\n \t
- mejorar la integraci\u00f3n entre canales para maximizar la eficacia y crear una experiencia excelente para el aficionado; y<\/li>\r\n \t
- se basan en pruebas y an\u00e1lisis para reforzar la optimizaci\u00f3n continua de los programas y mejorar el rendimiento de la inversi\u00f3n.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n \r\n
- \r\n \t
- Gestionar el correo electr\u00f3nico, la publicidad digital (SEM, redes sociales de pago, visualizaci\u00f3n y v\u00eddeo program\u00e1ticos, SMS y canales emergentes como OTT\/CTV, audio\/podcast y asociaciones con personas influyentes);<\/li>\r\n \t
- Creaci\u00f3n de estrategias digitales de captaci\u00f3n y retenci\u00f3n personalizadas y completas que vayan m\u00e1s all\u00e1 de la captaci\u00f3n de fondos estacional est\u00e1ndar y se centren en el crecimiento sostenible de nuestra base de donantes, bas\u00e1ndose en los indicadores clave de rendimiento;<\/li>\r\n \t
- Desarrollar campa\u00f1as y estrategias para la adquisici\u00f3n, nivel medio, sostenedor, y las audiencias de base, con un enfoque particular en la diversificaci\u00f3n de la base de donantes de F\u00f2s Feminista;<\/li>\r\n \t
- Dise\u00f1ar estrategias de compromiso que cultiven las relaciones tanto con los posibles donantes como con los ya existentes, reforzando la fidelidad y aumentando el valor vitalicio;<\/li>\r\n \t
- Previsiones, supervisi\u00f3n del rendimiento, an\u00e1lisis y perspectivas estrat\u00e9gicas, incluidos escenarios de inversi\u00f3n para aumentar los ingresos digitales, la captaci\u00f3n\/conversi\u00f3n de nuevos donantes y el crecimiento de donantes y patrocinadores de nivel medio;<\/li>\r\n \t
- Dise\u00f1ar y ejecutar estrategias de pruebas exhaustivas para fundamentar la toma de decisiones y la optimizaci\u00f3n continua;<\/li>\r\n \t
- Creaci\u00f3n de campa\u00f1as de recaudaci\u00f3n de fondos de respuesta r\u00e1pida alineadas con las prioridades de la organizaci\u00f3n;<\/li>\r\n \t
- Colaborar con el equipo interno de F\u00f2s Feminista para garantizar la integraci\u00f3n y el uso eficaz de Salesforce Marketing Cloud, Fundraise Up y GA4 para un seguimiento, atribuci\u00f3n e informaci\u00f3n precisos;<\/li>\r\n \t
- Dirigir sesiones regulares de planificaci\u00f3n y revisiones peri\u00f3dicas de la estrategia empresarial.<\/li>\r\n<\/ul>\r\n \r\n\r\nProgram details (including budget) may be provided upon request and completion of a confidentiality agreement.\r\n\r\nThis work shall be carried out under the supervision of the Director of Digital Strategy. The lead point of contact to the agency partner will be the Director of Digital Strategy with support from other team members as appropriate.","":null,"anchor_id":""}},{"acf_fc_layout":"layout_section_marker","_acfe_flexible_toggle":"","component_section_marker":{"section_title":"Proposal Submissions","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"
Presentaci\u00f3n de propuestas<\/h2>\r\nPlease provide responses to the following questions in your proposals. To ensure consistency across proposals, when answering questions, follow the same numbering and naming logic for each response.\r\n\r\nAll questions apply to all scopes of work listed above unless otherwise noted. If bidding on all three scopes of work, please ensure that your responses indicate any differences in approach or services between them.","":null,"anchor_id":""}},{"acf_fc_layout":"layout_accordion","_acfe_flexible_toggle":"","component_accordion":{"title":"","items":[{"title":"1. Agency Qualifications ","open":false,"html":"a) Overview of agency.\r\n\r\nb) Relevant experience.\r\n\r\nc) Current\/past clients for whom you are providing or have provided similar services to our listed requirements; experience working with Global South-led organizations, as well as feminist organizations and\/or those advancing sexual and reproductive health, rights, and justice, preferred.\r\n\r\nd) Ownership structure: please describe your agency\u2019s current ownership (e.g., independent, privately held, private equity\u2013owned, or other). Indicate whether your agency is contemplating a change in ownership, sale, or merger within the next 2\u20133 years.\r\n\r\ne) References: please provide three (3) references of current\/past clients, contact name, phone number and email."},{"title":"2. Proposed Services","open":false,"html":"a) Provide a comprehensive response to the requirements outlined in the Scope of Work, including how your agency would approach execution, strategic oversight, and measurement.\r\n\r\nb) Explain strategy to deliver on revenue growth and brand elevation.\r\n\r\nc) Provide an overview of your approach to strategic planning, including examples, frameworks, tools, and relevant case studies. Outline the key performance indicators (KPIs) you would prioritize to measure success. Specify what expectations or needs you would have from F\u00f2s Feminista (e.g., access to content, internal data, creative resources, decision-making structures) to ensure the partnership is effective and impactful.\r\n\r\nd) Creative Approach\r\n\r\ni. Describe your agency\u2019s creative process from concept development through to finished output, highlighting how you collaborate with in-house creative team members (copywriters, designers, etc.).\r\n\r\nii. Provide 2\u20133 examples of past creative campaigns (fundraising or advocacy) that demonstrate your approach, the creative solutions delivered, and measurable results achieved.\r\n\r\ne) Digital Advertising\r\n\r\ni. Explain your approach to developing and executing multichannel digital campaigns, including SEM, paid social, programmatic display and video, SMS (Broadcast and P2P), and emerging channels such as OTT\/CTV, audio\/podcast, and influencer partnerships. Describe how you determine channel mix, budget allocation, reporting cadence, testing frameworks, and optimization strategies aimed at acquiring quality, long-term, high lifetime value donors. Explain your approach to ad optimization.\r\n\r\nii. How do you collaborate with clients to create innovative, effective, and ethical solutions?\r\n\r\niii. Describe how you incorporate sector benchmarks and best practices into campaign planning and performance recommendations.\r\n\r\nf) Data Analysis, Security, and Privacy\r\n\r\ni. Describe your analytics capabilities, your approach to data analysis, and the key indicators you use to track fundraising performance. Explain how your reporting integrates with client systems such as Salesforce, Fundraise Up, GA4, and Power BI to ensure reliable attribution and actionable insights.\r\n\r\nii. Provide an example of a standard reporting set or dashboard (visualizations, KPIs, performance metrics) you typically share with clients.\r\n\r\n \r\n
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- Describe the privacy and data security practices your agency has in place to protect sensitive personally identifiable information that you collect, store, and use on behalf of your clients(include details on how you ensure team members are aware of the importance of the regulation and protection of data and understand how to maintain the integrity of privileged information).<\/li>\r\n<\/ol>"},{"title":"3. Staff Qualification\/Account Management ","open":false,"html":"a) Structure of the core account team, including, if applicable, how they collaborate with supporting\/not client-facing specialist teams at your agency\r\n\r\nb) Names, roles, and relevant experience of all team members that will be working on the F\u00f2s Feminista account team (including experience with similar projects and percentage of their overall time that will be dedicated to working on F\u00f2s Feminista)\r\n\r\nc) Your approach to client management and communication"},{"title":"4. Financial\/Cost Breakdown ","open":false,"html":"a) Please provide the break-down of the budget based on the requirements, providing clarity on your fee structure and payment schedule for the services."}],"":null,"anchor_id":""}},{"acf_fc_layout":"layout_section_marker","_acfe_flexible_toggle":"","component_section_marker":{"section_title":"Evaluation Criteria","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"
Criterios de evaluaci\u00f3n<\/h2>\r\nLos posibles socios ser\u00e1n evaluados sobre la base de los siguientes criterios ponderados, que reflejan las prioridades de F\u00f2s Feminista en materia de alineaci\u00f3n estrat\u00e9gica, crecimiento de la recaudaci\u00f3n de fondos y valor de la asociaci\u00f3n a largo plazo:\r\n
- \r\n \t
- Cualificaciones de la Agencia (25%).<\/strong> Tiene un historial probado de logros ayudando a organizaciones sin \u00e1nimo de lucro a aumentar sus ingresos por recaudaci\u00f3n de fondos digitales y el reconocimiento de su marca. Adem\u00e1s, F\u00f2s Feminista da prioridad a las agencias que:\r\n
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- Understand the opportunity of successfully elevating F\u00f2s Feminista's brand as a means of amplifying and increasing resources for our individual partners who are leading change in their communities.<\/li>\r\n \t
- Demostrar alineaci\u00f3n con los principios de F\u00f2s Feminista como organizaci\u00f3n feminista interseccional liderada por el Sur Global, incluyendo un compromiso con el desarrollo de contenidos e historias que centren las narrativas, perspectivas, seguridad y agendas de cambio interseccional de los socios del Sur Global tal y como ellos lo definen.<\/li>\r\n \t
- Cuenta con un equipo que conoce y tiene experiencia con los contextos del Sur Global y los temas que promovemos (SDSR, igualdad de g\u00e9nero).<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n \r\n
- \r\n \t
- Estrategia y planificaci\u00f3n (30%).<\/strong> Demostrar la capacidad de posicionar F\u00f2s Feminista para lograr un crecimiento anual en el reconocimiento de la marca y el rendimiento de los ingresos a trav\u00e9s de estrategias que:\r\n
- \r\n \t
- identificar nuevos p\u00fablicos y formas creativas de llegar a ellos, captarlos, retenerlos y aumentar su valor.<\/li>\r\n \t
- encontrar el equilibrio adecuado entre la innovaci\u00f3n con canales y t\u00e1cticas emergentes y la confianza en enfoques probados.<\/li>\r\n \t
- mejorar la integraci\u00f3n entre canales para maximizar la eficacia y crear una experiencia excelente para el aficionado; y<\/li>\r\n \t
- se basan en pruebas y an\u00e1lisis para reforzar la optimizaci\u00f3n continua de los programas y mejorar el rendimiento de la inversi\u00f3n.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n \r\n
- Estrategia y planificaci\u00f3n (30%).<\/strong> Demostrar la capacidad de posicionar F\u00f2s Feminista para lograr un crecimiento anual en el reconocimiento de la marca y el rendimiento de los ingresos a trav\u00e9s de estrategias que:\r\n
- Cualificaciones de la Agencia (25%).<\/strong> Tiene un historial probado de logros ayudando a organizaciones sin \u00e1nimo de lucro a aumentar sus ingresos por recaudaci\u00f3n de fondos digitales y el reconocimiento de su marca. Adem\u00e1s, F\u00f2s Feminista da prioridad a las agencias que:\r\n
- Describe the privacy and data security practices your agency has in place to protect sensitive personally identifiable information that you collect, store, and use on behalf of your clients(include details on how you ensure team members are aware of the importance of the regulation and protection of data and understand how to maintain the integrity of privileged information).<\/li>\r\n<\/ol>"},{"title":"3. Staff Qualification\/Account Management ","open":false,"html":"a) Structure of the core account team, including, if applicable, how they collaborate with supporting\/not client-facing specialist teams at your agency\r\n\r\nb) Names, roles, and relevant experience of all team members that will be working on the F\u00f2s Feminista account team (including experience with similar projects and percentage of their overall time that will be dedicated to working on F\u00f2s Feminista)\r\n\r\nc) Your approach to client management and communication"},{"title":"4. Financial\/Cost Breakdown ","open":false,"html":"a) Please provide the break-down of the budget based on the requirements, providing clarity on your fee structure and payment schedule for the services."}],"":null,"anchor_id":""}},{"acf_fc_layout":"layout_section_marker","_acfe_flexible_toggle":"","component_section_marker":{"section_title":"Evaluation Criteria","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"
![\"\"](\"https:\/\/fosfeminista.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-07-at-17.52.57-300x238.png\")
","":null,"anchor_id":""}},{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"[tm_button url=\"https:\/\/fosfeminista.org\/wp-content\/uploads\/2025\/10\/FosFeminista-DigitalMarketingRFP-2025-REQ0011.pdf\" label=\"Download the RFP\" target=\"false\"]\r\n\r\n \r\n\r\nAn agreement will be signed with the successful agency for a period of one (1) year initially.\r\n\r\nThis RFP is a solicitation of bids only and neither the issuance of this RFP nor the submission of a responsive proposal shall be binding on\u00a0F\u00f2s Feminista.\u00a0\u00a0F\u00f2s Feminista\u00a0reserves the right to accept or reject any or all proposals or to cancel this RFP for any reason or no reason. No binding agreement shall exist with respect to the provision of services unless and until a definitive agreement has been agreed and executed by both\u00a0F\u00f2s Feminista\u00a0and the selected service provider(s).\u00a0F\u00f2s Feminista\u00a0will not be liable under any circumstances for any expenses incurred by any bidder in connection with the RFP proposal submission or selection process.\r\n\r\nWe thank you in advance for your time and effort in completing your proposal and look forward to receiving it. Good luck!","":null,"anchor_id":""}}]},"yoast_head":"\n